Maybe I am just being a cynic, but I checked G for the search term - SEO Link Robot - and the main sales page came up at #1, when I checked the backlinks to the sales page, there wasn't one backlink coming from a web 2.0 property.
- Things that make you say, "WTF?"
I needed to add that the #3 search result looks like he might be using SEO Link Robot or something like Senuke, (they post to similiar sites). But it also looks like he is using Backlink Energiser as well - some of his links are coming from self hosted blogs and the footprint looks like BE.