goodseoman
Power Member
- Jul 1, 2010
- 612
- 344
Yep, another “how-to” keyword research. The difference is it’s the most lengthyyyy in the universe, but it’s worth it!
As if starting your own business wasn’t complicated enough, now you’re going to have to master SEO if you want to inch closer towards your ROI.
The world revolves around the internet these days, and that means most new businesses depend on search engines to succeed.
In fact, a study in July 2020 found that a whopping 81% of users aged 16-64 relied on search engines to find products or services to buy.
And here’s the more important stat: 75% of users don’t go past the first page of search results. That number continues to drop the further you get from the first page.
That means that if your SEO game is weak, you automatically miss out on at least 3/4ths of your target market!
So if you want to guarantee your ROI and start profiting off of your business, you absolutely must become an expert at SEO. And to become an expert at SEO, you first need a good foundation in keyword research.
Keywords are the heart and soul of search engine optimization. They are the foundation of every online campaign you create for your brand. They determine how often users visit your site, if the right users visit your site, and how many of these users are ready to spend on your business.
Keywords aren’t just the life force of SEO – They’re the life force of your business.
For most start-ups, the following keyword metrics should provide enough insights to create a basic SEO strategy:
But if you really want to succeed, you’re going to need more than just a “basic” strategy. You’ll need to do a deep dive into the data so you can:
Uncover more hidden details with KEYWORD GOLDEN RATIO, EASY-TO-RANK, and BUYER INTENT keywords
It’s a lot of work, but it’s worth it. What this data allows you to do is find ways to become more visible to your target market when and where it counts, as well as minimize any advantages your competitors might have over you.
Here’s how you can use it all:
STEP 1: Uncover more hidden details with KEYWORD GOLDEN RATIO, EASY-TO-RANK, and BUYER INTENT keywords
Each keyword you researched can be used as a seed keyword to find other strategic, hidden keywords that help your site rank better, along with crucial ads information. If you know where to look, you can find data like:
This data allows you to produce a perfect blend of KEYWORD GOLDEN RATIO, EASY-TO-RANK, and BUYER INTENT keywords.
By deploying these on your website, you’ll basically have customers lining up at your website’s doors with their wallets in hand!
Let’s go through some definitions for the metrics above:
Easy-to-rank keywords
For every keyword your company can use, there are other companies trying to use it, too. The biggest SEO mistake you can make is going for the popular keywords that have too much competition. The higher the competition, the tougher it’ll be for your site to rank for that keyword.
The magic bullet is low-competition, niche keywords.
With limited competition for these keywords, it’ll be much easier for your site to rank using basic content strategies and marketing tactics.
Buyer intent keywords
Every brick-and-mortar store has customers that come in and ask tons of questions about a certain product, only to say that they’ll come back when ready. Except they usually don’t come back.
These customers already know what they need, but they’re either still researching, or they don’t have the money in hand. And by the time they are ready to buy, they’ve usually found another store to buy from.
However, there are customers that walk in, ask for the product, pay, and leave, no questions asked.
It’s some of the easiest, most satisfying money you’ll ever make.
It’s this second type of customer that we target with buyer-intent keywords. They’re done with their research, have the cash, and are ready to convert. And it turns out that they all tend to use the same keywords when they reach this final stage of the purchase cycle.
By using buyer-intent keywords, you basically jump the line in front of everyone who helped the buyer get this far. Your campaign reaches the buyer at the exact time they want to make a purchase, effectively leading to more conversions.
Experts focus on the three most powerful types of buyer-intent keywords: Buy Now keywords, Product Research keywords, and Informational keywords.
Buy Now keywords are the search terms used by buyers who are ready to make a purchase right then and there. These generate the most profit among keywords.
Product Research keywords are used by people who want to compare products across different brands. They draw in a lot of traffic, and can lead to more conversions if your product stands out.
Information keywords are used by people looking for a solution to a problem. These are usually the “how-to” and “why is” type of search query. They don’t know they need your product yet, so use these keywords in content that presents your product as a fix to their problems.
Find the right mix for your site, and you’ll be raking in the dough!
Keyword Golden Ratio (KGR)
This metric refers to a unique keyword research method that enables you to identify “golden” keywords that you can rank for instantly, regardless of your website’s authority or launch date.
The KGR is a number that estimates the amount of competition you have for a keyword. The lower it is, the faster you’ll rank for it because the competition is low. In fact, publishing content that targets a KGR phrase can sometimes put your site in the Top 100 ranking or better, all within the first two days of publishing!
A good example is a guy who employed a very clever KGR tactic to increase the value of his Amazon niche site from around $1,200 to a whopping $118,000 within 1 year with very little link building, assuming a 25 times monthly multiple valuation.
Long-tail keywords
Like the name suggests, long-tail keywords are longer versions of your seed keywords. They usually contain some more specific words and have lower search volume, which means lower competition.
LSI (Latent Semantic Indexing) keywords
These are phrases and words that search engines identify as being semantically-related to a given topic. For instance, if your topic is cars, your LSI keywords can be tires, automatic, transmission, vehicle, road, engine, and so on.
LSI keywords help a lot because the searcher may use words that are not necessarily the same as those that the sought information has been indexed with. Using these keywords will confirm to the search engines that indeed the website contains information that is relevant to the search query. Latent Semantic Indexing is a natural-language processing technique and so the use of sufficient LSI keywords assures search engines that your website carries natural, high-quality content.
Exact Match Domains (EMDs)
Sometimes, you can find available domains that have the exact keyword you’re using as their domain URL. For instance, if you want to rank for “dog toys”, the domain dogtoys.com might be available for purchase.
Using these Exact Match Domains to build links for your site can give you a huge SEO boost, but you need to make sure they don’t come with any baggage. Some domains have had such poor histories that they actually have a negative impact on your SEO.
People Also Ask (PAA)
Open a new tab and search for “flat tire” on Google right now.
You’ll see a “People also ask” box just under the top-ranked results for your search. When you click on the questions in that box, you’ll see snippets of pages that have the answers.
These are pages that have ranked for the most common questions that are related to your search query. That means optimizing for the “People also ask” questions increases your chances of showing up on the first page of results.
It’s always a good idea to find the PAAs of your keywords, so that you can create content that optimizes for them on your page. Since PAAs can trigger image and video results, you can take this opportunity to optimize your YouTube videos to be visible in this section. You can also use the image alt text and titles in your content images to target the PAA section.
To increase your chances of finding your content on the PAA section, write complete questions with informative, accurate answers. You should also avoid strong sales language and instead speak to the layman. Ensure that other content details like your title, description, h1, h2, h3, and so on are perfect.
People Also Search For (PASF)
Go back to the tab where you searched for “flat tire.” Click on any of the results there, and then click on the “Back” button on your browser to go back to your search results.
Sometimes, you’ll see a new section called “People also search for” at the top of your results. This section contains search terms other people have used in relation to your original search.
These are essentially free keywords you can use to boost your SEO!
Related Search
At the bottom of every Google results page is a “Related search” section that contains the most recent commonly used queries connected to your keyword. Essentially, they’re the other keywords people who are currently using the same keywords as you are also using. Like PAA and PASF, these are essentially free keywords you can use to help your page rank better, and they’re fresher.
Here are some clever ways you can benefit from them:
Ads
You’ll also want to look at the total number of ads on the desktop universal search engine results page that have been shown for your keyword in the past month. You’ll be able to determine how crowded with ads the search engine results page is, how challenging getting your ad to get top position for the keyword(s) will be, and what the overall effect on organic results might be.
STEP 2: Perform On-Page SEO analysis on your Top 10 competitors for each keyword
The easiest way to succeed in any business is to look at the leaders in that industry and learn their best practices.
And the very best businesses online understand that On-Page SEO elements dictate a core part of your performance in the search engine results pages.
You can use this info to play the On-Page SEO game in the smartest way possible. By calculating the most important metrics of your top 10 competitors, you can pinpoint their strengths and weaknesses and use both to your advantage.
Try to examine aspects like their readability score, content consistency, titles, and descriptions. You can learn from their strengths and improve your website accordingly, so as to rank higher in search results.
Here are some of the metrics you should be looking at:
With extensive On-Page SEO analysis of your competitors, you can also identify the most used phrases by the top 10 occupants of the results page. These are terms and phrases that have proven to be highly relevant and trustworthy to search engines.
Using these phrases in your content lets search engines identify you as an authoritative voice in your niche, and reward your website with higher rankings.
STEP 3: Perform Off-Page SEO analysis on your Top 10 competitors for each keyword
Off-Page SEO refers to all efforts outside your website that bring in traffic, such as backlinks from other sites, reviews, brand name mentions, and social signals. Search engines like Google are very keen on Off-Page SEO elements because they indicate what other people think of your website and your content.
As a result, Off-Page SEO can have a tremendous effect on your page ranking. In fact, it could make all the difference between you and your main competitor.
Let’s say your website is at par with that of a competitor in terms of On-Page SEO, but they have better-quality backlinks. Google will see this and rank their page higher.
With detailed backlink research on your competitors, you can learn their most effective techniques and overtake them.
By conducting a comprehensive backlink analysis of your competitors, you’ll be able to compare your backlink profile with that of your competitors to see where you fall short.
You can then adopt a sure-fire formula that will incorporate Off-Page SEO best practices and see you gain a competitive edge against your competitors.
Here’s the kind of rich data I’d like to pull this off:
STEP 4: Perform traffic analysis on your Top 10 competitors for each keyword
If you find yourself frowning every time you look at your traffic statistics, try to discover the tricks that the top 10 champions in the search engine results pages use to make themselves laugh all the way to the bank.
A deep analysis of the methods and techniques your competitors employ to attract site visitors exposes everything you need to know to drive their traffic to your site instead. Knowing their main traffic sources can help you develop an SEO strategy that beats them.
Plus, you’ll be able to see how they target their marketing campaigns to achieve their success.
The game-changing data you need to conduct a proper analysis of their traffic includes:
The fast-paced digital economy is a cutthroat environment where companies fight tooth and nail to attain the top spot. Some use unorthodox methods to get ahead, while others have mastered methods of hiding valuable, working tools or tips from their competitors to stay on top of the food chain.
Some websites, for instance, use hidden ranked keywords to earn higher spots in search engines. You will never see these ranked keywords appearing on your regular keyword tools. In fact, they might even be using keywords you never knew existed!
You can, however, dig deeper into your top 10 competitors’ websites and find up to 1,000 ranked keywords that have made them successful.
Even better, conducting monthly searches based on these ranked keywords lets you closely monitor your competitors’ secret SEO recipes.
Here’s the data you’ll need to get the scoop on your competitors’ SEO strategies:
STEP 6: Discover keywords and questions for Quora marketing
Quora is a unique, far-reaching platform for real people in search of real answers. The site is a goldmine for experts who can provide these answers – and for savvy online marketers, too.
When you offer valuable answers to your audience, they show their gratitude by investing in your products or services. They also become very vocal brand ambassadors who spread word about your amazing problem-solving prowess.
On the flipside, you also gain valuable insight into the problems your target market faces, so you can develop your marketing campaigns and solutions accordingly.
Some of the top reasons why you should consider Quora as a vehicle for driving more traffic to your site and boosting conversions include:
You could be spending big bucks sponsoring costly consumer surveys and still not get actual, straight to the point information about what your customers are asking for. Quora cuts the cost, time, and effort you might normally spend by a huge amount.
Questions and answers also offer an excellent insight into your customers.
You get to study their thought patterns, their needs and wants, tastes and preferences, and so on. You learn about what is troubling them at that exact moment and how you can be of help.
Where there is smoke there is fire. If you find that a large group of people are talking about a specific topic or raising a common problem, that should present itself to you as something to write about and push your brand further.
The details you’ll need to find good Quora questions to answer include:
Answering these high-demand, low-competition questions can help your ranking shoot up instantly on search engines and Quora!
If you can manage to complete all these 6 steps, you’ll have set your business up with an incredible stream of customers. You’ll be able to hit profitability much more quickly, which means you can start growing your business sooner.
All you need is the right data. You already know how to make it work for your business.
Please don't PM me, just comment on this post if you’d like my help with any step I discussed in this article, and I’ll figure out a way to give you free support.
As if starting your own business wasn’t complicated enough, now you’re going to have to master SEO if you want to inch closer towards your ROI.
The world revolves around the internet these days, and that means most new businesses depend on search engines to succeed.
In fact, a study in July 2020 found that a whopping 81% of users aged 16-64 relied on search engines to find products or services to buy.
And here’s the more important stat: 75% of users don’t go past the first page of search results. That number continues to drop the further you get from the first page.
That means that if your SEO game is weak, you automatically miss out on at least 3/4ths of your target market!
So if you want to guarantee your ROI and start profiting off of your business, you absolutely must become an expert at SEO. And to become an expert at SEO, you first need a good foundation in keyword research.
Keywords are the heart and soul of search engine optimization. They are the foundation of every online campaign you create for your brand. They determine how often users visit your site, if the right users visit your site, and how many of these users are ready to spend on your business.
Keywords aren’t just the life force of SEO – They’re the life force of your business.
For most start-ups, the following keyword metrics should provide enough insights to create a basic SEO strategy:
- Keyword
- Buyer intent (Buy Now keyword, Product Research keyword, Information keyword)
- Volume
- CPC ($)
- Comp
- Value ($) = Volume x CPC ($)
- Keyword Power
- On-Page Difficulty – 0 to 100. The lower the better!
- Off-Page Difficulty – 0 to 100. The lower the better!
- CTR – Click-Through Rate
- Ads Listings – at the top results for this keyword
- Product Listings – at the top results for this keyword
- Video Listings – at the top results for this keyword
- Image Listings – at the top results for this keyword
But if you really want to succeed, you’re going to need more than just a “basic” strategy. You’ll need to do a deep dive into the data so you can:
Uncover more hidden details with KEYWORD GOLDEN RATIO, EASY-TO-RANK, and BUYER INTENT keywords
- Perform On-Page SEO analysis on your Top 10 competitors for each keyword
- Perform Off-Page SEO analysis on your Top 10 competitors for each keyword
- Perform traffic analysis on your Top 10 competitors for each keyword
- Discover your Top 10 competitors’ ranked keywords
- Discover keywords and questions for Quora marketing
It’s a lot of work, but it’s worth it. What this data allows you to do is find ways to become more visible to your target market when and where it counts, as well as minimize any advantages your competitors might have over you.
Here’s how you can use it all:
STEP 1: Uncover more hidden details with KEYWORD GOLDEN RATIO, EASY-TO-RANK, and BUYER INTENT keywords
Each keyword you researched can be used as a seed keyword to find other strategic, hidden keywords that help your site rank better, along with crucial ads information. If you know where to look, you can find data like:
- Seed keywords
- Keyword
- Exact match domain availability
- KGR
- Position
- Main domain
- URL
- Title
- Description
- Buy now keywords
- Product research keywords
- Informational keywords
- People also ask
- People also search
- Related searches
- Ads
This data allows you to produce a perfect blend of KEYWORD GOLDEN RATIO, EASY-TO-RANK, and BUYER INTENT keywords.
By deploying these on your website, you’ll basically have customers lining up at your website’s doors with their wallets in hand!
Let’s go through some definitions for the metrics above:
Easy-to-rank keywords
For every keyword your company can use, there are other companies trying to use it, too. The biggest SEO mistake you can make is going for the popular keywords that have too much competition. The higher the competition, the tougher it’ll be for your site to rank for that keyword.
The magic bullet is low-competition, niche keywords.
With limited competition for these keywords, it’ll be much easier for your site to rank using basic content strategies and marketing tactics.
Buyer intent keywords
Every brick-and-mortar store has customers that come in and ask tons of questions about a certain product, only to say that they’ll come back when ready. Except they usually don’t come back.
These customers already know what they need, but they’re either still researching, or they don’t have the money in hand. And by the time they are ready to buy, they’ve usually found another store to buy from.
However, there are customers that walk in, ask for the product, pay, and leave, no questions asked.
It’s some of the easiest, most satisfying money you’ll ever make.
It’s this second type of customer that we target with buyer-intent keywords. They’re done with their research, have the cash, and are ready to convert. And it turns out that they all tend to use the same keywords when they reach this final stage of the purchase cycle.
By using buyer-intent keywords, you basically jump the line in front of everyone who helped the buyer get this far. Your campaign reaches the buyer at the exact time they want to make a purchase, effectively leading to more conversions.
Experts focus on the three most powerful types of buyer-intent keywords: Buy Now keywords, Product Research keywords, and Informational keywords.
Buy Now keywords are the search terms used by buyers who are ready to make a purchase right then and there. These generate the most profit among keywords.
Product Research keywords are used by people who want to compare products across different brands. They draw in a lot of traffic, and can lead to more conversions if your product stands out.
Information keywords are used by people looking for a solution to a problem. These are usually the “how-to” and “why is” type of search query. They don’t know they need your product yet, so use these keywords in content that presents your product as a fix to their problems.
Find the right mix for your site, and you’ll be raking in the dough!
Keyword Golden Ratio (KGR)
This metric refers to a unique keyword research method that enables you to identify “golden” keywords that you can rank for instantly, regardless of your website’s authority or launch date.
The KGR is a number that estimates the amount of competition you have for a keyword. The lower it is, the faster you’ll rank for it because the competition is low. In fact, publishing content that targets a KGR phrase can sometimes put your site in the Top 100 ranking or better, all within the first two days of publishing!
A good example is a guy who employed a very clever KGR tactic to increase the value of his Amazon niche site from around $1,200 to a whopping $118,000 within 1 year with very little link building, assuming a 25 times monthly multiple valuation.
Long-tail keywords
Like the name suggests, long-tail keywords are longer versions of your seed keywords. They usually contain some more specific words and have lower search volume, which means lower competition.
LSI (Latent Semantic Indexing) keywords
These are phrases and words that search engines identify as being semantically-related to a given topic. For instance, if your topic is cars, your LSI keywords can be tires, automatic, transmission, vehicle, road, engine, and so on.
LSI keywords help a lot because the searcher may use words that are not necessarily the same as those that the sought information has been indexed with. Using these keywords will confirm to the search engines that indeed the website contains information that is relevant to the search query. Latent Semantic Indexing is a natural-language processing technique and so the use of sufficient LSI keywords assures search engines that your website carries natural, high-quality content.
Exact Match Domains (EMDs)
Sometimes, you can find available domains that have the exact keyword you’re using as their domain URL. For instance, if you want to rank for “dog toys”, the domain dogtoys.com might be available for purchase.
Using these Exact Match Domains to build links for your site can give you a huge SEO boost, but you need to make sure they don’t come with any baggage. Some domains have had such poor histories that they actually have a negative impact on your SEO.
People Also Ask (PAA)
Open a new tab and search for “flat tire” on Google right now.
You’ll see a “People also ask” box just under the top-ranked results for your search. When you click on the questions in that box, you’ll see snippets of pages that have the answers.
These are pages that have ranked for the most common questions that are related to your search query. That means optimizing for the “People also ask” questions increases your chances of showing up on the first page of results.
It’s always a good idea to find the PAAs of your keywords, so that you can create content that optimizes for them on your page. Since PAAs can trigger image and video results, you can take this opportunity to optimize your YouTube videos to be visible in this section. You can also use the image alt text and titles in your content images to target the PAA section.
To increase your chances of finding your content on the PAA section, write complete questions with informative, accurate answers. You should also avoid strong sales language and instead speak to the layman. Ensure that other content details like your title, description, h1, h2, h3, and so on are perfect.
People Also Search For (PASF)
Go back to the tab where you searched for “flat tire.” Click on any of the results there, and then click on the “Back” button on your browser to go back to your search results.
Sometimes, you’ll see a new section called “People also search for” at the top of your results. This section contains search terms other people have used in relation to your original search.
These are essentially free keywords you can use to boost your SEO!
Related Search
At the bottom of every Google results page is a “Related search” section that contains the most recent commonly used queries connected to your keyword. Essentially, they’re the other keywords people who are currently using the same keywords as you are also using. Like PAA and PASF, these are essentially free keywords you can use to help your page rank better, and they’re fresher.
Here are some clever ways you can benefit from them:
- Improving your CTR (Click-Through Rate): By checking the Related Search results, you can understand clearly what most users are searching for and figure out ways to enhance your titles and meta-descriptions to get a better CTR.
- The Related Search section gives you a better understanding of what your target audience is searching for, what problems they need solved, what their thought patterns are like, and more. This can help you launch more engaging targeted campaigns.
- Top searches can give you a clue about search terms favored by certain countries or regions and help you to build local targeted pages.
- The Related Searches will help you understand the stages that shoppers go through before they purchase a product or service in your niche. You will be able to master the sales funnel and adjust accordingly.
- Related searches will also include image results, so you can learn how to better optimize for Google images like by using appropriate long-tail keywords.
Ads
You’ll also want to look at the total number of ads on the desktop universal search engine results page that have been shown for your keyword in the past month. You’ll be able to determine how crowded with ads the search engine results page is, how challenging getting your ad to get top position for the keyword(s) will be, and what the overall effect on organic results might be.
STEP 2: Perform On-Page SEO analysis on your Top 10 competitors for each keyword
The easiest way to succeed in any business is to look at the leaders in that industry and learn their best practices.
And the very best businesses online understand that On-Page SEO elements dictate a core part of your performance in the search engine results pages.
You can use this info to play the On-Page SEO game in the smartest way possible. By calculating the most important metrics of your top 10 competitors, you can pinpoint their strengths and weaknesses and use both to your advantage.
Try to examine aspects like their readability score, content consistency, titles, and descriptions. You can learn from their strengths and improve your website accordingly, so as to rank higher in search results.
Here are some of the metrics you should be looking at:
- Word count
- Keyword density
- Tittle
- Keyword in title
- Description
- Most used 2 words – count
- Most used 3 words – count
- Keyword in description
- Keyword in URL
- LSI keywords
- LSI Keywords in Title
- LSI Keywords in Description
- Keyword in image alt
- Keyword in bold
- Keyword in italic
- Keyword in underline
- Keyword in H1
- Keyword in H2
- Keyword in H3
- Internal links
- External links
- Flesch Reading Ease Index
- Description to content consistency
- Title to content consistency
- Page load
- IP
- CMS
- Server
- Valid SSL
- Robots txt
With extensive On-Page SEO analysis of your competitors, you can also identify the most used phrases by the top 10 occupants of the results page. These are terms and phrases that have proven to be highly relevant and trustworthy to search engines.
Using these phrases in your content lets search engines identify you as an authoritative voice in your niche, and reward your website with higher rankings.
STEP 3: Perform Off-Page SEO analysis on your Top 10 competitors for each keyword
Off-Page SEO refers to all efforts outside your website that bring in traffic, such as backlinks from other sites, reviews, brand name mentions, and social signals. Search engines like Google are very keen on Off-Page SEO elements because they indicate what other people think of your website and your content.
As a result, Off-Page SEO can have a tremendous effect on your page ranking. In fact, it could make all the difference between you and your main competitor.
Let’s say your website is at par with that of a competitor in terms of On-Page SEO, but they have better-quality backlinks. Google will see this and rank their page higher.
With detailed backlink research on your competitors, you can learn their most effective techniques and overtake them.
By conducting a comprehensive backlink analysis of your competitors, you’ll be able to compare your backlink profile with that of your competitors to see where you fall short.
You can then adopt a sure-fire formula that will incorporate Off-Page SEO best practices and see you gain a competitive edge against your competitors.
Here’s the kind of rich data I’d like to pull this off:
- Moz links
- Moz PA
- Moz DA
- Moz rank
- Moz trust
- Moz spam
- Social signals
- Majestic links
- Majestic ref domains
- Majestic ref EDU
- Majestic ref GOV
- Majestic ref subnets
- Majestic ips
- Majestic CF
- Majestic TF
- Majestic category
STEP 4: Perform traffic analysis on your Top 10 competitors for each keyword
If you find yourself frowning every time you look at your traffic statistics, try to discover the tricks that the top 10 champions in the search engine results pages use to make themselves laugh all the way to the bank.
A deep analysis of the methods and techniques your competitors employ to attract site visitors exposes everything you need to know to drive their traffic to your site instead. Knowing their main traffic sources can help you develop an SEO strategy that beats them.
Plus, you’ll be able to see how they target their marketing campaigns to achieve their success.
The game-changing data you need to conduct a proper analysis of their traffic includes:
- Estimated organic traffic volume
- Impressions estimated traffic volume
- Estimated organic traffic cost
- Paid keywords
- Estimated paid traffic volume
- Estimated Impressions paid traffic volume
- Estimated paid traffic cost
The fast-paced digital economy is a cutthroat environment where companies fight tooth and nail to attain the top spot. Some use unorthodox methods to get ahead, while others have mastered methods of hiding valuable, working tools or tips from their competitors to stay on top of the food chain.
Some websites, for instance, use hidden ranked keywords to earn higher spots in search engines. You will never see these ranked keywords appearing on your regular keyword tools. In fact, they might even be using keywords you never knew existed!
You can, however, dig deeper into your top 10 competitors’ websites and find up to 1,000 ranked keywords that have made them successful.
Even better, conducting monthly searches based on these ranked keywords lets you closely monitor your competitors’ secret SEO recipes.
Here’s the data you’ll need to get the scoop on your competitors’ SEO strategies:
- Domain
- Keyword
- Buyer intent
- Number of words
- Competition
- CPC
- Search volume
- Categories
- Position
- URL
- Title
- Keyword in title
- Description
- Keyword in description
- Estimated traffic volume
- Estimated impressions traffic volume
- Estimated organic traffic cost
STEP 6: Discover keywords and questions for Quora marketing
Quora is a unique, far-reaching platform for real people in search of real answers. The site is a goldmine for experts who can provide these answers – and for savvy online marketers, too.
When you offer valuable answers to your audience, they show their gratitude by investing in your products or services. They also become very vocal brand ambassadors who spread word about your amazing problem-solving prowess.
On the flipside, you also gain valuable insight into the problems your target market faces, so you can develop your marketing campaigns and solutions accordingly.
Some of the top reasons why you should consider Quora as a vehicle for driving more traffic to your site and boosting conversions include:
- Answering the questions of your customers and demonstrating how your brand can solve their problems, you naturally generate more traffic for your site – which means more conversions.
- Quora has immense search visibility. Quora questions are searchable through Google, and any valuable content you post here remains relevant for a long time. Whenever the problem you addressed is trending, you’ll see a huge increase in traffic and conversions.
- Quora enjoys exceptional reach. With a monthly reach of over 300 million visitors, you’ll be able to connect with a gigantic audience. It’s like having the entire population of the United States at your disposal every month.
You could be spending big bucks sponsoring costly consumer surveys and still not get actual, straight to the point information about what your customers are asking for. Quora cuts the cost, time, and effort you might normally spend by a huge amount.
Questions and answers also offer an excellent insight into your customers.
You get to study their thought patterns, their needs and wants, tastes and preferences, and so on. You learn about what is troubling them at that exact moment and how you can be of help.
Where there is smoke there is fire. If you find that a large group of people are talking about a specific topic or raising a common problem, that should present itself to you as something to write about and push your brand further.
The details you’ll need to find good Quora questions to answer include:
- Respective Question URLs
- Title
- Description
- Number of answers
- Number of views
Answering these high-demand, low-competition questions can help your ranking shoot up instantly on search engines and Quora!
If you can manage to complete all these 6 steps, you’ll have set your business up with an incredible stream of customers. You’ll be able to hit profitability much more quickly, which means you can start growing your business sooner.
All you need is the right data. You already know how to make it work for your business.
Please don't PM me, just comment on this post if you’d like my help with any step I discussed in this article, and I’ll figure out a way to give you free support.
