SEO improvement for E-Commerce Website

Hi everybody,

I own an e-commerce website which I have been working on and doing some site optimization using simple wordpress plugin like Yoast for the past year. I then bought some backlinks/articles on Fiverr but so far the results in getting my website ranked have been pretty disappointing. At the moment I spend around 200$ on Adwords to get google visibility but this is really just a short-term work-around and I really want to rank better organically. I only really need 1-2 keywords to rank as I sell just a couple of very specific products.

I see on BHW there are a lot of SEO sellers/packages available, and I was wondering if you could please advise what services would you advise to go for in order to buy powerful backlinks and anything similar that can help getting some juice to my my website? I guess diversification is important, so I am looking for more than one seller I guess.

Thank you for your help.

Work more on your on page. Make sure you have some decent and unique product descriptions. Make sure you have each product and each cat optimized for keyword(s).
Add reviews for each product as well.

Then look at offsite, but you should read up on here first about link building strategies because it's not as easy as just buying an seo package. Especially not if it's your main source of income - you really need to know what you are doing before diving in to link building.

Stop buying links for a while, it's best to start with your website.

Does your site deserve to rank, I know this is a wanky thing to say but it's important.

Is your site genuinely the best? Does it contain unique info? Lots of content? If a user who searched for what you want to rank for actually benefit from landing on your page?

Ecommerce sites have issues, product descriptions are usually the same on 100's of stores, content is thin, DUST is everywhere (different URL, similar text)

Have you looked at these issues or are you just buying links to try and cut corners here?

Thanks

What the above posters said Care about your website. Give it good content, make it user friendly, ensure it loads fast, check if it looks good on mobiles. Polish the copy, titles, meta descriptions, CTAs. Everything.

Then move on to link building. Start with white hat tactics before turning to more shady stuff if needed. If you're looking for providers here, start with the ones offering links on actual websites (with real visitors who will click your links, not loosy PBNs or crappy profile links) with quality content. Yes, they're expensive, but you get bang for your buck.

Thank you everybody for the replies, I will try to provide more info here.

I did spend quite a lot of time on optimizing my product pages and managed to have them all in green on Yoast for the keywords I needed (I guess that's good?). I did notice however that for example the "Product Category" pages had were not optimized as they have no description at all. I added description for all categories this morning and got them also "green", however for aesthetics purposes I don't want the descriptions to be displayed in the product category pages and so I hid them using a CSS - I wonder if this is ok for SEO purposes, or would these "hidden" descriptions not have any effect?
I have 9 articles so far on my website (all optimized for SEO) that I got written.
I used Google Console to check for syntax errors, etc. and fixed them.
I had Hostgator (my hosting provider) doing a mobile version of the site (I pay 5$/month for it).

At the moment however only 20% of my traffic comes from organic search. 50% comes from paid traffic (Adwords) and the remainder 30% manly from social networks (Facebook, Twitter and Instagram).

For in site SEO optimization at the moment I only use the free version of Yoast as my products keywords are really specific (synomimous are rarely used), should I still purchase the Premium version?

In regards to analysing my competitors backlinks, which tool should I use to start with?

Regarding outside services for backlinking, etc., where would you start from?