If you happened to stop by Black Hat World or any other marketing forum, you'd assume that the users are either incredibly high or writing in a different language. Words and phrases get thrown around all the time here and I think that it's a good idea that people have an idea what others are talking about, in order to further their understanding of the subject. I have to admit that, when I first signed up here (Not too long ago actually) I thought that "IM" was referring to instant messengers and that "PPI" was Personal Protection Insurance. Silly me. Anyway, I have created this short dictionary-of-sorts including some of the words that I see mentioned here a lot. If you have any more words to add or think that I got something wrong, don't hesitate to let me know. Also, if you're looking for a word, in particular, you can always press Ctrl + F (Cmd + F for Mac users) and search it there. Affiliate Affiliate programmes are good for both marketers, who don't have their own product or prefer to automate everything; and manufacturers who are struggling to make sales themselves or appreciate the boost on their high-revenue items. It is a type of marketing in which you receive a percentage of earnings for every customer that converts into a sale (This is usually tracked by a unique Affiliate Link that you direct a visitor to), and it is incredibly beneficial for all parties involved. Easily the biggest Affiliate Network is the Retailer, Amazon, however, there are more options out there (Have a look at this article for a more in-depth look at the Affiliate networks on offer) Age Broadly speaking, Age refers to how old something is. You may hear it mentioned in reference to how old an account is (Usually older accounts are more trusted on their platform), how old a domain name or website is, etc. Analytics This relates to specific data or statistics collected by a programme, and they are used for a variety of things. For example, your website analytics give you an insight into how well your page is performing, which can help you to improve your strategy massively. Google has their own service called Google Analytics, which is used by webmasters to keep tabs on their sites. Anchor Text If you have ever seen a hyperlink in an article or on a web page, then the text that you click on to navigate to the link is called the "Anchor Text". It tells Search Engines that your website (Or the site the link is pointing at) has informative content/ is related to the Anchor Text's Keyword. Arbitrage This is another vague term, but it basically relates to buying something cheap and selling it on for a profit. There are various ways that you can make money with an Arbitrage system, both online and offline, such as an "Advert Arbitrage system" where you buy traffic for a cheap price and then monetise it with advert publishers, such as Google Adsense. Black Hat SEO When it comes to Search Engine Optimisation, there are two types (Some may argue more, but I don't care ): White Hat, and Black Hat. The latter of the two, which is also referred to as "BH" is the process of breaking Search Engines' guidelines/ TOS in order to manipulate the system and promote your site faster. Although it is suelful in some scenarios, any serious, long-term project should avaid it completely (In my opinion) Cloaking If you have ever clicked on a link expecting one thing, only to be displayed a different web page, then you have been the "victim" of cloaking. It is the process of deceiving both website visitors and Search Engines and displaying another page. It has many different uses, however, I won't go into them here. If you want to read more on the subject then have a look at this section of the forum. Cookies These are some of the most powerful things in marketing for those who know how to use them (Unfortunately, I am not one of those people). They are a file that is associated with a user/ device and they are used to track you, and your search habits. They are useful because they allow Search Engines and Advertisers to suggest content that they feel you will be interested in most. If you want to read a little more about their uses and how to do it yourself, have a read of @Ste Fishkin 's post here. CPA This term refers to "Cost Per Action" and it is the metric that informs you how much an advertiser/ network will pay you every time you get a user to perform a specific action. For example, you may have a landing page with a link from your Ad Network, that ask people to Enter and confirm their email ID. CPC "Cost per click", as you may have guessed, is the price that you will be paid every time one of your users clicks on an advert in some way, shape or form. This is one of the most common metrics when it comes to Banner adverts etc. CPM Cost Per Thousand is the metric to inform you how much, on average, you will earn for every 1000 visitors to your page. (The "M" is the Romain Numeral for 1000 in case you were wondering) Crawler Crawlers are scripts that scour the web in an automated fashion, looking for specific content. They have thousands of uses, but the one you will probably come across most is that of Search Engines, which use Crawlers (Or Spiders/ Robots as they are also referred to) in order to index web pages. CTR If your website gains 100 impressions from Google (Impressions are the amount of people who view something) and then 3 of them go on to click on your link and end up on your webpage, then you will have a Click Through Rate of 3%, as it refers to the percentage of potential visitors that actually convert Demographics Demographics are characteristics about your visitors. For example, if you are using Google Analytics to track visitors, you will be able to see where your users come from, what ages/ genders they are etc. It is incredibly useful for webmasters because you are able to identify what group(s) of people like your content and then tailor towards them. Domain Have a look at the top of your monitor. What do you see? "blackhatworld.com" right? That's a domain name. As is Google.com, as it seoisdead.com. Domain names are there so that users can easily navigate to a website (Don't really know how to explain this one, see this article) Domain Authority Domain Authority is related to domain names (Obviously) and it is a way that Search Engines keep track of how "useful" it perceives a domain and its contents to be. For example, a website with a domain authority of 99 will naturally be perceived to have more "Informative" and "Helpful" content than a domain with a DA of 1 Dropshipping This is the practice of advertising something for sale that you do not physically have in stock. Once you make a sale on your end you then pass the details on to your "supplier", as if you are a real customer. This is an incredibly ingenious and cost-effective way to make money, especially if you don't have the time or resources to go to the post office all of the time. Engagement When it comes to Social Media, Engagement is an incredibly important metric. It can be measured in a number of ways, but I prefer to count it as the % of followers who "Engage" or like a post. This tells the account owner how active their audience is, so they can work to improve it and create an active community. When it comes to this, higher is always better. External Link An external link is simply a link that is outbound of your website and points to another domain. It is important that any outbound links you have point to authoritative and relevant content. Gig Freelancers can sell their service or websites, such as Fiverr, in the form of gigs. You may see them mentioned here a lot as people often want to have others review their "Gig", boosting it up Fiverr's Results page and making it look more trustworth. Gurutards "Gurus" that are retarded. These are the scummiest of the "Marketing crew" and they scour forums preying on the vulnerable, uneducated members. They push services/ products that are mainly driven by the big name they put behind it, and they tend to drone on a lot about nonsense. Headings The first thing Search Engines, as well as users, notice about your article is the Heading. This should immediately tell them what the content is about. it is important that SEs and users know what the site is about, for obvious reasons. HTTPS "HyperText Transfer Protocol over SSL" is a protocol used by web hosts to display content securely. It is ideal to have all of your pages running this if possible, but it is almost essential to have any payment gateways/ logins running this, to protect your client's details from malicious attacks. IM Contrary to my "Noob-Like" thoughts, this doesn't mean Instant Messenger. It actually refers to Internet Marketing, which is the processing of marketing a product, service, website, whatever, over the internet. Along with SEO (Which is basically a part of it anyway), it is the main focus of this forum. Internal Links. These are links that, instead of pointing away from your site, lead to other pages on your domain. These are useful to reduce bounce time for your visitors as they help to keep them engaged and online on your site. Keyword A keyword is a word or phrase that is related to your content and is used to draw users in from the Search Engines when they look up the term. Keyword Density: This is the metric that tells the Search Engines how many times you used the keyword in your article (Expressed as a %). Everyone will tell you a different value that this should ideally be, however, I like to do what seems natural. if you include a keyword too many times Search Engines can perceive this as "Keyword Stuffing" and they may penalize you for it. Keyword Reseach: Finding a good keyword can be difficult, which is why keyword research is important. I'm not going to go into it here, but you can read this article on Keyword Research. Long Tail Keywords are pretty much variations of your keyword. For example, if you are targeting "Shoes", your LTs may be "Best shoes", "Best shoes for small feet", "Size 1 shoes" Landing Page This is the page or website that a visitor "Lands" on after clicking an advertisement or being redirected from a link. They are often used to sell services straight away, and they are especially popular in the "CPA" niche. Link Building Building up links to your website is an important part of SEO, and it's called Link building. There are many ways to do this but, once again, I won't be going into that here. If you want a specific post on this please do let me know, but there are already hundreds in the "White Hat/ BH Seo" section here. Manual Review As the name suggests, this is when an employee for a Search Engine manually reviews a website. This can help unearth PBNs and spammy sites, which most SEs deem to be against their TOS. Meta Description This is the description that is displayed under a link on Google's results page. It should be short and concise and convince potential visitors why they should click on your site Negative SEO This is the practice of performing Negative Search optimization to a competition/ rival's site, with the aim of destroying their ranking and subsequently boosting your own. It is an unethical practice however, some have found great success with it. Nofollow links If a link is "No follow" it meant that it holds little use in terms of SEO. It is most commonly found on sites, like BHW, where the majority of content is written by users. This helps to prevent any negative effects a site may experience if say, a user goes rogue and spams a link to death. PBNs Personal Blog Networks, or PBNs, are networks of blogs that usually posses high metrics so that they can be used to build links and massively increase rankings. One could say that you can tell everything about an SEOer by their PBN, and that is somewhat true. PBNs maps are, well maps, that help people keep track of their Network, and demonstrate what site points to where. They are incredibly useful when your network gets incredibly big and you want to show off to the rest of your egotistical friends that you are better than them PVA If an account is Phone Verified, it means that it has had a phone number assigned to it and confirmed. Along with age, this makes accounts more authoritative Reputation Management Sometimes businesses receive bad reviews, which they don't want to damage their reputation. If that is the case, they may often enlist the help of an Online Reputation Management expert (ORM) to help improve their appearance online. ORMs employ many tactics such as providing good reviews, improving the client's service, and helping to unearth any unhappy clients before they comment. ROI This means "Return on Investment" and pretty much means how much money you will receive from your investment in a set timescale. The higher this number the better, and it is often an indication as to how successful a specific campaign or project is. SE This can mean one of two things. A.) Social Engineering, a practice not often talked about here, but is used to attain information without "permission" per say, B.) Search Engines (Do I really need to explain) SEO Possibly the most important on this list, Search Engine Optimisation. It is the process of optimizing your website(s) for Search Engines so that you can appear higher on the SERPs (See next definition) and ultimately increase revenue. It is a skill and one that should not be undervalued by anyone. If you want to read more about it, you couldn't be in a better place. SERP The Search Engine Results page is the, well page, that visitors are referred to when they input a specific query into the search box. The closer to position one that your site appears the better (Unless the keyword;s negative of course" Site Map This is a page, often created by an SEO Plugin, that helps Search Engines identify and index pages better. It tells them how each page goes onto the next so that they don't have to find out for themselves, speeding up the indexing process. VPS Virtual Private Servers are, well, Virtual Servers. They are often used to host websites, tools and other programs that can be run for 24 hours a day, and they are incredibly useful. You can get them in all different configirations and locations, making them powerful tools indeed. White Hat SEO This is the section of SEO that stays within Search Engine's TOS (Arguably) and it is used mainly by people who want to build up consistent and long-term rankings. Once again, you're in the right place to learn more on the subject. Well, that's it from me, folks. I really hope that you found some value in the past 13,034 characters I know at least one person will have. Now, I don't have all day to sit around typing, so I compiled a list of useful sources in case you didn' find the term you were looking for. Here, Here, Here, and Here. Please do let me know if you have any suggestions / amendments to my post, and what, if anything, you'd like to see from me in the future. - Harry.