seo for multilingual pages

Discussion in 'Black Hat SEO' started by largesiteguy, Dec 4, 2016.

  1. largesiteguy

    largesiteguy Newbie

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    I have a large website targeting English speaking users.

    Now I want to offer the same content to other languages. For some reason I cannot go into detail about only the sidebar changes if you change the language. The other content is just the same.

    I am aware that this will raise duplicate content issues. My approach at the moment is the following:

    1) the user can change the language, e.g. from English to French
    2) sidebar changes from English to French
    3) URL changes from example.com/page-1 to example.com/page-1?lang=fr-fr
    4) in the new URL I add rel=canonical to the original English page example.com/page-1

    do you think that this would work or is there a better approach?