I'm working on a website for a friend that runs a local indoor putt putt or mini golf where I live. unfortunately I'm unsure how effective SEO will even be since I live in a small city.. (population for county in 2009 was around 48k) i'm wondering how I should do my keyword research for a local business. I've seen the thread about keyword research but I'm assuming it would be a little different for local businesses. do you normally try to rank for more keywords when doing local SEO since there could be variations.. IE: city + keyword , county + keyword , city state + keyword ..etcetc. I'm also curious if the only keywords I should use are those with results shown in google keyword tool.. for example it doesn't show any results for "city mini golf" "city putt putt" .. but it doesn't say 0 monthly searches.. it's just NA. I'm just a little confused on which local keywords I should be using for a local business such as a mini golf place. any help and/or insight would be appreciated.