I have two questions regarding SEO for an Ecommerce site. I'm selling 3 different product variations, lets say they are Shirts. 1. Polo Shirts 2. Rugby Shirt 3. Baseball Shirt I got a SHOP page with all products displayed. http://www.domain.com/shop Then each category of products have it's own page, PRODUCT PAGE with all products in that category and 400 words of text at bottom http://www.domain.com/poloshirts Then each product has it own product page, they are actually only one product in each category, but in different colors. The title is PRODUCT BRAND NAME - PRODUCT COLOR - Domain.com http://domain.com/shop/product-brand-name-product-color-domain.com example: Ralphy Lauren - Green Polo Shirt Lovell Rugby - Blue Rugby Shirt Meta descriptions are like these: Green Polo Shirt with best quality...yadayadda All description in product pages are the same. Only difference in title and meta description is color. I also have product categories like: Green Shirts, Blue Shirts etc. Showing all green shirts in shop. This has worked faily good before...until Penguin 2.1 that totally ripped me apart. I noticed that the product pages wont rank, shows wrong title and description and my frontpage is ranking for, let's say Blue Polo Shirt. (Thats because I've it on frontpage as one of Top 8 most sold products.) What should I do here? This is what I'm thinking about. De-optimize all products, remove keyword from title and url. De-optimize product descriptions and do canonical either to a product category (Green Shirts) or Product Page (http://www.domain.com/poloshirts). Put noindex on shop page with all products. I've taken a look at my competitors ranking. They don't use canonical, but have have left out keyword in title, others entered a product description...others are still doing the way I do.