SEO Fees from client

ImranKhan1989

ImranKhan1989

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Hi Guys,

How do you decide how much SEO fees you need to take from client.

I've a client and I've ranked his 3 keywords,they are decent competitive and it took me more than 6 month to rank his all three main keywords in top 3,even one keyword is on 1st page.

All three keywords have 1K searches total more than 3K,he sells a product cost 1400$ and he pays me 400$ a month.

What you think,how much should I charge form him?
 
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Sorry,
I must be missing something here, if he is paying you per month then he has paid you.
 
$400 per month if that's your agreement. Offer him some additional services for more $$$
 
OP it shouldn't matter to you how much your client makes if you are thinking like a business. You sell a product and all that matters is how much your production costs are and on top of that how much you want to charge for profit. Scout your competition and make up your mind.
 
It depends on the amount of work. Costs and proposals should have been taken cared of before the actual work starts. I usually charge a minimum of $1000 to a maximum of $2000 to SMBs for an end to end SEO work: On-page, Off-page, Competitor Analysis, Analytics, Insights and Recommendations.
 
If you agreed to 400 per month, then that's how much he should be paying you.

The client's profit margins should have no impact on your fee.
 
Gromit said:
The client's profit margins should have no impact on your fee.
Click to expand...

Actually you can use their average profit per job, total searches/expected visits and conversion to calculate whether your SEO efforts will provide your client with an ROI, before you take on a client.

If you have any morals and common sense you would then only take the client on if they will be getting a return once they are ranking.
 
For me there are two main factors, how hard is their niche + and what can they afford = how much I charge them.
$400 a month is good for a nice little diner imo, a law firm in a metropolitan area however is going to be waaaay more. And when you get up to those bigger companies, simply doing citations or diversity backlinks won't cut it - you are going to need amazing Content and top of the line PR/Outreach which will go for thousands alone.
 
kickthat said:
Actually you can use their average profit per job, total searches/expected visits and conversion to calculate whether your SEO efforts will provide your client with an ROI, before you take on a client.

If you have any morals and common sense you would then only take the client on if they will be getting a return once they are ranking.
Click to expand...

I agree, but if you're adding a success tax on the exact same workload because this particular client's profit margin is a little larger, then no, that isn't ethical.
 
Gromit said:
I agree, but if you're adding a success tax on the exact same workload because this particular client's profit margin is a little larger, then no, that isn't ethical.
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This ^

If you have a contract / agreement for $400 a month then that's all you can expect, unless they choose to give you a bonus.

What I would say though is if you think you'll be able to go back and demand more for future work, expect to be disappointed.
If I was the client and got the impression you were going to try hold me to ransom, I'd get a new seo service in quicker than you'd know. I'd also go out of my way to expose any blackmail / ransom attempts too ( IF that was your intention).
Best you could do is go back and explain that they had enjoyed an introductory offer reduced rate and your usual rate is $500 a month.
Don't get greedy, do a good job and get word of mouth referrals.
 
I think you're focusing on how much your client is charing for what he is selling, which is, none of your business.

You need to find out how much more leads he's getting now as compared to what he got 6 months back. That should give you an estimate of how much business value your services has brought into table and then you'd be in a position to know how much you should charge him.

But I assume any attempt to jack up your service charges now may result in the client dropping you in favor of someone else. You ought to have done your math when he first contacted you.

I am confused with the phrase "6 month to rank his all three main keywords in top 3,even one keyword is on 1st page". Does it make any sense?
 
you know how many people i made millionaires? at least 5. Am I a millionaire ? NO , enough said. I need to switch something around.
 
If you were my VA I'd be willing to give you sexual loving too. It's a small price to pay for a rubber neck like me.
 
$400. He already paid you for your job which was to rank and which you did. You can't charge him retroactively just because you did what you were supposed to do.

If your contract is expired you can always raise it to whatever you want. and he has the right to cancel as well.

You are not automatically owed a bonus for doing a good job. You can however change future prices.
 
freckletone said:
$400. He already paid you for your job which was to rank and which you did. You can't charge him retroactively just because you did what you were supposed to do.

If your contract is expired you can always raise it to whatever you want. and he has the right to cancel as well.

You are not automatically owed a bonus for doing a good job. You can however change future prices.
Click to expand...
I couldn't agree more. Unless it was the case that the client had agreed to give you a bonus then you're taking the piss with him. You could argue that he could get $1400 one month, but then nothing for the next three months. You'd still of course want paid for this and he couldn't come back to you six months later saying that he wants the money back for the months he didn't make any money.
 
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