So this guy's ranking for a keyword that he didn't even use as anchor text... He has 240 backlinks, 79 referring domains but all of them are using related keywords only. They aren't using the main keyword he is ranked for. He is very optimized in his on-page SEO though. What do you think, guys? Is anchor text not that important in the latest google update? Let's say the keyword I'm checking out is dog training. his on-page seo is very optimized for the term "dog training". however his off-page anchor texts are "train your chihuahua" "stop your dog from barking" etc. No trolls please. I'm just wondering if somebody has a similar experience with this. Is this kind of competition tough to beat or not at all? PS. I'm just getting back in the SEO game after doing some mobile apps.