Just trawling for juicy keywords as usual and had a thought. Has anyone ever tried ranking a site for a major brand that get 10,000s or 100,000s of searches? For example, "chase online" gets over 2,000,000 searches a month (CPC allegedly $3+, presumably competitors also trying to get a foot in), for obvious reasons - people are logging into their Chase accounts and can't remember the address so they are Googling it. Thing is, when you Google "chase online" you basically get 10 results on page one which are all from the same two domains more or less. Surely Google is itching to put something else on page one from a different domain? A nice, informative, well-written site all about Chase Online, with some Adsense ads (which might get a relatively low clickthrough, but what's low/2,000,000)? Ah, you say, but you couldn't get an EMD because you don't want trademark problems with Cahse. Well, who cares, you don't need an EMD to rank on page one, just plenty of backlinks. That way they couldn't give you any trouble - what's wrong with an informative site about their bank, no law against it? So whaddya think? Crazy talk? Anyone tried "brandjacking"?