i'd like to get some insight into why the main methods of increasing a businesses bottom line is SEO and ORM on this forum. if the company has a horrible sales funnel, doesn't follow up with leads, doesn't market to past clients, doesn't upsell services, creates continuity programs, partners with complimentary business to leverage their assets and customer lists, etc etc.. SEO and ORM will be extremely under utilized and do little to nothing in regards to a ROI. all off these strategies can be offered as a consulting service which: 1. have tons of value designed to increase ROI in days/weeks 2. having a client see REAL results of REAL money changes the game completely. 3. you can charge MUCH more - i charge $10,000-25,000 a client. so its really mind boggling to see a threads using direct-mail as a great method of reaching your target marketing and then offering ORM.