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SEO and ORM... Are you serious?

Discussion in 'Offline Marketing' started by midgethand, Oct 3, 2013.

  1. midgethand

    midgethand Newbie

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    i'd like to get some insight into why the main methods of increasing a businesses bottom line is SEO and ORM on this forum.

    if the company has a horrible sales funnel, doesn't follow up with leads, doesn't market to past clients, doesn't upsell services, creates continuity programs, partners with complimentary business to leverage their assets and customer lists, etc etc.. SEO and ORM will be extremely under utilized and do little to nothing in regards to a ROI.

    all off these strategies can be offered as a consulting service which:
    1. have tons of value designed to increase ROI in days/weeks
    2. having a client see REAL results of REAL money changes the game completely.
    3. you can charge MUCH more - i charge $10,000-25,000 a client.

    so its really mind boggling to see a threads using direct-mail as a great method of reaching your target marketing and then offering ORM.
     
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    Last edited: Oct 4, 2013
  2. djlance

    djlance Jr. VIP Jr. VIP

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    Having a holistic element is essential, but to answer your question, this forum is primarily comprised of hardcore internet marketers and SEO is the internet, or at least it used to be.

    I think the SEO and ORM approach is a great way to get started in offline marketing because ranking people on page 1 seems almost magical to outsiders, so it's a valuable service to sell and can be scaled fairly quickly and easily. I also believe it takes a more advanced sales and marketing skill set to bag a $10-25k per month client, so a lot of people simply haven't reached that level, and when they have, they're less likely to be starting threads like this.
     
  3. lostgringos

    lostgringos Senior Member

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    LOL I have been doing ORM for years and IMHO $10,000 to $25,000 a month is outrageous! I am not saying I would not take it. Online Reputation Management is not rocket science nor is SEO. I charge only $1,000 a month fort RM depending on the amount of damage done.

    Often clients can actually make a good ROI with the proper RM.

    @DJLance right on the mark!
     
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  4. midgethand

    midgethand Newbie

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    Gotcha, i understand this is a internet forum, but i also understand in delivering a client value and delivering a service that has measurable results, hence why i would never sell "awareness" val-pak ads, "branding" newspaper advertisements, or online reputation management. PPC would be a much more valuable marketing tool, if we are talking "internet" marketing, but you only focusing on ONE media to deliver results... not something i would advise

    i only focus on methods of marketing that are measurable and held accountable, many may know this as direct response marketing.

    to answer:

    1. i don't charge 10-25k per month, that is the total cost of what i charge over a 4 month contract, lets put this into perspective. a company is giving me 25k and i'm going to bring in more new sales then anyone on their staff, im going to increase customer retention and revive the past clients that no one has done before, i'm going to be their #1 sales employee being paid at DAMN NEAR minimum wage when you factor EVERYTHING i did for the year, i'm not going to have a sick days, i'm not going to come in late, i'm actually never going to be there at all.

    i am selling massive amount of value, not time. once you establish the value in your service cost is irrelevant, plus... the cost is coming in at less then a company would pay the people who clean their establishments per year... once you educate a client on the value they will realize 25k is a FRACTION of what its really worth. but AGAIN you must deliver REAL results REAL money to their bottomline.

    2. yes, i agree that what i deliver is advanced marketing and i've spent 2+ years studying high level marketing and highly paid marketing consultants, this ISN'T for everyone... but this is a developed skill just like spending time to become an SEO expert or a Web Design expert.

    you are in the business of marketing what you do, not doing what you do.

    3. i came on this forum while goggling for some old gary halbert videos, which is a person that everyone should familiarize themselves with immediately and it probably is sole person(others as well) responsible for any money i make.
     
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    Last edited: Oct 4, 2013
  5. djlance

    djlance Jr. VIP Jr. VIP

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    Thanks for clearing that up! Sounds like we're on the same page regarding pricing and delivering value. That's what I love about my business and why I find it so easy to sell.
     
  6. innosoft

    innosoft Jr. VIP Jr. VIP Premium Member

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    now a days i am seeing lots of post abt ORM.. gotta know what exactly method is...
     
  7. djlance

    djlance Jr. VIP Jr. VIP

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    The thing that's cool about ORM is the prospect's character (reputation) is being attacked, so they are in desperate need of a solution. The main idea is to encourage happy customers to post positive reviews which buries the negative ones, and doing the same with SEO, but instead ranking sites that knock the negative review sites off page 1.

    Unfortunately, clients who need ORM are not always the best to do business with and you may find that their negative reputation was justly given.