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SEO Advice regarding URL names

Discussion in 'White Hat SEO' started by georgef2, Jan 8, 2012.

  1. georgef2

    georgef2 Newbie

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    I have a client who wants a website. For this example lets say his company name is "J B Smith Company".

    To get the best google ranking which URL name would be the best?
    JBSmith
    J_B_Smith
    or
    J-B-Smith

    Thanks
     
  2. hameem

    hameem Elite Member

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    JBSmith
     
  3. mrdonman

    mrdonman Regular Member

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    they are all good as long as you have onpage+offpage seo done
     
  4. Sharon Martin

    Sharon Martin Newbie

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    If I were you, I would have gone for JBSmith (first), J-B-smith (second), J_B_Smith (last)

    But not to forget, domain name solely cannot boost your ranking, you have to push your site using on page and off page optimization techniques.
     
  5. Xenesthad

    Xenesthad Regular Member

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    Actually having an Exact Match Domain can help with your rankings, i recently started a new MNS and before i had actually done anything to it it was ranking high for the keyword solely due to my domain being the exact search phrase, thats why its quite important to have EMD's
     
  6. hameem

    hameem Elite Member

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    Yes, an EMD does make it easier to rank.
     
  7. eightofdiamonds

    eightofdiamonds Newbie

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    JBSmith is the best in my opinion. Not really from a SEO standpoint, any of the variations will do, but because it is the easiest to remember. If they are JBSmith company they should end up ranking well for JB Smith company. Saying JBSmith is easier than J dash B dash Smith or J underscore B underscore Smith if they get into radio or TV advertising. It's better for word of mouth too I think.
     
  8. JDRic

    JDRic Registered Member

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    If we are talking domains, then the second option (underscores) is not a possibility anyway.

    My first pick would be JBSmith, otherwise: JBSmithConsulting, JBSmithPlumbing, JBSmithYachts... whatever industry the company is in.
     
  9. meatro

    meatro BANNED BANNED

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    Avoid hyphens.
     
  10. Jilted

    Jilted BANNED BANNED

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    Go for go for the first option. If that is not available just pick another domain name. But again, never use between words "-".
     
  11. sujoydhar

    sujoydhar Senior Member

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    try JBSmith it will efficient
     
  12. frappertank

    frappertank Junior Member

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    First, an URL is different from a domain name. It sounds like you're talking about domain names here. But you should look up the definitions of both to find out what the difference is.

    Second, you can't register a domain with underscores, so J_B_Smith is not an option.

    Third, in the English-language market, a domain without a hypen in it is always better for SEO AND more valuable than one with a hyphen in it. There are domains that still have great rankings with one hyphen in them...but two or more hyphens is a no-no.

    (In some foreign language markets where their languages use lots of hyphens, hyphenated domains are much more standard.)

    So - choose jbsmith.com

    (BTW, there are no such things as capital or lower case letters in domains either, just in case you were wondering... :D)
     
  13. Sharon Martin

    Sharon Martin Newbie

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    Indeed, EMD domains may get you good rankings...
    But, so many things depend on competitiveness of the niche. Its easy to rank high with an EMD with a less competitive niche.

    Purpose of website matters a lot. If you are a service provider or product website, getting an EMD is not my idea.
     
  14. abbyknight24

    abbyknight24 Junior Member

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    In my opinion J-B-Smith but if JBSmith has gone.
    Then try JBSmithhome or JBSmithshop

    try different variations at the end.
     
  15. rigoleta

    rigoleta Newbie

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    if it's about the name of the future domain, use JBSmith .com or JBSmithCo
     
  16. Techxan

    Techxan Elite Member

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    If he is trying to build brand recognition, use his name in the domain name. If he is trying to bring in customers, using his name is a mistake unless he is already a brand in his service area.

    I have a customer who does hardwood flooring. He had a site for years, called Andy's custom flooring. People in houston had no idea who Andy was, and no one searches for "custom flooring" in houston when they need hardwood flooring service. Locally they search for "hardwood flooring" or "hardwood floor refinishing".

    So i convinced him to change his website to "hardwood floor refinishing - houston.com" Now he gets potential customers from the web every day, because his domain name is helping him.

    Not saying this applies to everyone. For A small business that is using the web for brand awareness, using the company name is fine. It may not be fine for bringing in customers.

    To actually answer your question, I also think jbsmith.com.
     
    Last edited: Jan 12, 2012