Neither SEO or PPC. I would rather say SEO AND PPC (+ other channels) - you should avoid focusing on 1 traffic channel and crossover as many, as it is possible in your case. Read about assisted conversions and how they works. It's the best possible tactic for almost all websites (especially e-commerce).
"Dont invest all money on one resource".Both SEO and PPC work pal. All you need to know is marketing psychology.PPC won't work for all sites. But SEO works for all niche
It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand.
We've seen that SEO click-through rates are higher than PPC, meaning that it has the potential to drive significantly higher volumes of organic traffic your way. In addition, your cost per acquisition (CPA) is going to be much lower using SEO than PPC.
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