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senuke case study on new site.

Discussion in 'Black Hat SEO' started by mudbutt, Nov 3, 2010.

  1. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    im a member ofdoylelewi...-on-a-new-site/


    thought id share this here and save yall $20. Great for beginning senukers.
    SEnuke On A New Site - A Case Study

    In this case study I will be walking through the entire process of setting up an affiliate site and promoting it with SEnuke. Steps we'll cover include:

    • Niche Research
    • Keyword Research
    • Domain Registration
    • Sales Page Creation
    • Content Creation
    • Nuking
    • Ranking Other Pages
    The case study is mostly over. I ended up getting several top 10 spots for both main keywords I was targeting.

    This case study started June 5th, 2010.
    Niche Research

    The first part of starting any new site is picking the niche you want it to be in. My biggest criteria for this case study was finding a niche that should be fairly easy to get some traction in, so I went for something pretty obscure. I don't know how much money is here, so I'm taking a chance there. But all techniques stay the same. The reason I didn't go with one of the more popular niches is that seeing progress would take longer.
    I went with an offer from Clickbank. You can use any affiliate site you want, or promote your own product. It really doesn't matter. I checked through niches like quilting and feng shui, but didn't really see any products that caught my eye. Then I came across this offer. The description hardly mentioned what the product was, just that it was new and should be easy to get traffic. That certainly had me intrigued.
    [​IMG]The product description in Clickbank. Claims little competition.


    Looking at the offer landing page, it seems like a decent enough sales letter type page. It lets the visitor know how quickly they can expect results, and that it can be done with little effort. And it's chemical free, making it kid and pet friendly. All things that a perspective buyer is likely interested in.​
    [​IMG]Typical sales letter style landing page. They provide answers to questions that a perspective buyer might have. This is key to a landing page. Questions reduce conversions.


    So, now we have a good niche to test. A page that looks like it should convert decently well and a niche they claim should be easy to get traffic from. Next up is our keyword research where we will find out if that's really the case.​
    Keyword Research

    Now that we have our offer picked, we need to think about the type of keywords that people who are looking to get rid of centipedes might search with. My first two guesses are "kill centipedes" and "get rid of centipedes." Let's take those keywords and see what SEnuke has to say about them.
    [​IMG]Looks like "kill centipedes" should be easy to get at least a couple of top 10 spots, if not almost all of them.

    [​IMG]Looks like it might be just a little tougher for "get rid of centipedes," but still not hard.


    But we can't just rely on the info in SEnuke. What we need to see what the competition is like in the top 10. For this I'll be using Market Samurai. If you don't have it I'd recommend it for tracking your rankings and for helping with keyword research. Market Samurai agrees that both keywords should be easy to rank for. Another good sign that we're on the right track.​
    [​IMG]Very few of these pages has any links to the page. That is what I really like to see. Most of the pages are just article repository or directory sites. Should be easy to beat them.

    [​IMG]These pages have a few more links to them, but they are less optimized for the keyword, and we should be able to hit this number of links pretty quickly. The cache age is also quite old on many of the pages, so they aren't pages Google think are very important.

    Now we've found two keywords we should have no problems ranking for, but are they going to get us any traffic? A quick look in the at the keywords with the Google keywords tool will let us know.​
    [​IMG]We can see that both get around 100 searches per day. Not a huge number, but we can work with that.


    At this point I'm going to switch back over to Market Samurai to keep doing keyword research. It's easier to find keywords, filter out junk, and find keywords with more traffic.​
    [​IMG]What we're seeing here is that those keywords are just getting around 100 searches per day. But if we can rank for "house centipede" or "house centipedes" we should be able to get some pretty good traffic. Microsoft doesn't think these are very commercial keywords so we may have trouble converting the traffic that we do get, but with a product that addresses a very specific need these people have I have higher hopes.


    With this test I will now be targeting "kill centipedes" and "get rid of centipedes" in the short term and "house centipede" and "house centipedes" in the longer term.​
    Domain Registration

    Now that we know the keywords we're targeting we know what keywords we want in the domain. When starting a new site I like to look for aged domains at GoDaddy and NameJet. Neither had any domains that would work for this purpose. But you can pick up some great aged keywords with existing links occasionally. With that in mind I ended up registering killhousecentipedes.com. I didn't want to go more than 3 words in the domain, I wanted a .com and I want to get as many of the keywords in it as I could. Now we have to get a site setup that we can start sending people to.​
    Sales Page and Site Creation

    The next step in the process involves getting the site set up, and doing a pre-sales page that we send people to. For this, I really like to use WordPress. It's easy to setup, easy to upgrade, and easy to extend. We need the site to do 3 things:

    • Sell the user on the ebook before sending them to the offer
    • Have several pages that rank for various terms
    • Have new content posted regularly, since Google loves fresh content
    If you have a different system you like using, feel free to use that. Or if you just want to do simple HTML you can do that as well. If you don't know how to install WordPress, there is a video tutorial available here. I won't be covering it here.
    When doing a WordPress installation, I always use the following plugins. They can all be installed using the online plugin installer.

    • Google XML Sitemaps
    • wp-o-matic
    • WP Super Cache
    • All In One SEO Pack
    • I also always change my permalinks to /%postname%/
    After getting WP setup, now we need to add some content. Every site you do should have a Privacy Policy and Terms of Service that Google can find. It wants to see these on every site, and if you don't include them you likely won't rank as well. For a free privacy policy go to www.freeprivacypolicy.com. For a free Terms of Use generator go to http://www.bennadel....y-generator.htm.
    Now that we have those out of the way, we need to add content. I'm going to add one article on each keyword to get started, and plan on adding a second for each after a few weeks. But since Google likes fresh content I'm also going to set up an autoblog to post pest-control related content. We'll cover finding feeds and setting up WordPress to process them now.
    The first place to look for feeds it Ezine Articles. They have a feed for pest control, which is perfect for our needs. But we want to mix things up, so we'll go to Google and search for pest control blog and pest control rss feed. We want to find a few sites that we can use feeds from and we want the sites to be updated at least once a week. Take the feeds you have and combine them into a single feed using the RSS Joiner in SEnuke. You can find it at Windows > RSS Joiner. By combining them into a single feed we can further vary the posts that we're getting.
    With our new RSS feed we can now set up wp-o-matic. At this point I'm going to assume that you've installed the plugin, and gone through the 4 step setup. We need to setup a category to have these posts go to. I'm going to call mine Pest Control.
    [​IMG]In the first step all we need to do is setup a title for this campaign.

    [​IMG]Now we set the category the posts should be inserted in to.

    [​IMG]On the final step I only changed 2 options. I changed the post frequency so it doesn't post as often. We aren't trying to add a lot of content, just enough to keep it fresh. I also changed it to only fetch one post at a time.

    I started autoposting content to the site on June 8th. On June 16th I started writing the content for the 4 keyword pages and also posted the privacy policy and terms of service. The home page will have excerpts from each of the 4 keyword articles. I will also be adding a large banner ad above the fold that will load on every page. There really isn't a need to wait this long to start posting content, you can start posting and nuking right away. I just had life get in the way a bit [​IMG]
    Nuking

    Today is July 17th and the site is now ready for it's initial nuking process. I have my pages setup, a banner to get people to click. The first thing I'll be doing is setting up a set of accounts to use, and I'll use Instant Article Factory to crank out an article that I can submit. My first couple of submissions will be for the keyword phrase get rid of house centipedes. Today I submitted an article to Ezine Articles, but don't expect to have it approved for around a week, so I'll add the URL to that below once it is.


    July 20th: I created a set of accounts for all of the modules that I'll be using just for this case study. I also did my first submission to the social networking sites and ended up with 20 pages that got created. Since this was my first submission in this niche all of them pointed to a sub-page on my money site I want to rank for this keyword. The next submission is where I'll start mixing in #randurls# and links to the other pages listed below. I also submitted the RSS Feed URLs from the URL manager using the RSS module and Scrapebox. I'll check indexing on these posts tomorrow and bookmark any that aren't indexed.


    July 21st: Looking at pages that still have our links using Scrapebox, it looks like we're down to 16 that are still good. Only 1 got indexed from the RSS posting yesterday. Right now I'll take the 15 URLs that are left and put them into a single feed using Links2RSS and IceRocket and submit those feeds. I'll also bookmark the pages that aren't indexed yet and submit the bookmark account RSS feeds. Today I also created my first hub for this niche and went in and chose my answer at Yahoo Answers as the best answer. I'll now include those URLs in my next submissions for building links.


    July 22nd: Still just the one URL indexed. Today I'll post the links on a couple of my splogs and setup a profile module posting to post to all my URLs in the niche. The seed article was taken from IAF with just the small amount of spinning it does. It looks like from now on I'll have to do no spinning in IAF and run the articles through TBS after they are generated to make them easier to index.
    July 23rd: Ezine approved the article today, URL updated below. Never doubt the power of a good autoblog [​IMG] Yesterday I posted a simple list of links to my pages and this morning nothing had still be picked up. So I took an article and inserted the 15 links in to that and in about 20 minutes 14 of the 15 had been indexed. If you don't already have at least one autoblog running, start one today. Today I will be posting a second article. I'm going to use one of the longer templates with IAF and do all of the spinning in TBS so it should be much easier to get indexed, I don't want to have to use the autoblog for all of the indexing. There will be a new link format when I insert my links in this article. I'll use
    {<a href="moneysite">Get rid of house centipedes</a>|<a href="yahooanswers">Get rid of house centipedes</a>|<a href="ezine">Get rid of house centipedes</a>|<a href="hubpages">Get rid of house centipedes</a>|#randurls[1|1| |centipedes]#}
    So 80% of the time it should post to one of the pages I'm trying to rank, and the other 20% to one of the pages that were created in the last run. Obviously you'll want to change the URLs to the real URLs.


    July 25th: I ended up with 18 posts from my second run on Friday. I haven't done any linking to get them indexed, but one did get indexed on it's own. Today I'll be doing RSS and bookmarking. I ended up centering this article around the keyword kill house centipedes to try to get some traction there. I'm also adding a ranking and traffic update below.
    July 26th: Today I will be beefing up tier 2 by doing 2 full profile runs pointing to all of the sites that have been created so far, but not to the money site yet. Looking at Hubpages and Ezine I can see that the pages there are getting some traffic of their own now. Time to setup the Squidoo lens.


    July 27th: Today will be a slower day. I'll be bookmarking my money site today. I'll submit 1 URL from the site to three different profiles on each site. I'll also be setting up a ton of twitter accounts for use with my twitter indexing script.
    July 28th: I won't be doing any posting today. I'll be setting up more twitter accounts. Tomorrow we'll get back into link building. I'll also be working on the video over the next several days.


    July 29th: Today will be the start of profile posting directly to my money site. I'll create all of the accounts today and post to them over the next 3 days. Twitter account creation and work on the video also continues.


    August 1st: Today will be the last day of this profile posting round. Tomorrow we'll start on a new article.


    August 2nd: Take a look at the new rankings posted below. You'll see that it's starting to slip a bit. I was hoping this would happen as it's quite normal, and it gives me a chance to show you how to get past it, and show how you have to use this data to change your gameplan. You'll notice that yesterday I was planning on posting a new round of articles today, that's not going to happen any more.
    First, let's go over why it happens and why it's almost impossible to avoid. It happens because Google loves new content from authority domains. It will rank them fairly highly really quickly. When you read success stories in the forum about people getting rankings in a couple of hours, it is almost always these web 2.0 pages. The problem is, if you don't build any links into these pages, they end up dropping off almost as quickly as they showed up.
    So what does that mean for us? It means we need to get more links to our web 2.0 pages we're creating, and we need to create more of them. Today I ordered 10 articles to be written and I should have them by Friday. That means this week I'll be creating 10 new profiles for use with this domain. I'll do 2 each day. So that new links don't dry out completely I'll also do 1 round of profile submissions pointing to the web 2.0 pages each day. This will give us about 40 minutes of work to do each day, and set us up really well for when we have our content ready.
    It's really easy to get blinders on when you're doing this work and you can forget to see what's going on. Learning to adapt to the situation is what will make or break your sites.


    August 6th: All of the accounts are created and come Monday we'll be hitting the submissions hard. I also took advantage of the downtime to setup more Twitter accounts, and this weekend I'll be upgrading to BIE 7, so those will both be helping immensely in getting the tons of new URLs we'll have next week indexed.


    August 9th: I have unspun versions of the content in hand, and should have the spun versions tonight or tomorrow (the joys of outsourcing). Today I'm going to submit 4 of the unspun articles to my Ezine articles account to give them a head start in approving them. I'll also take one of the articles, run it through TBS and submit that to the web2.0 sites. I'll also go through and bookmark both old and new URLs to get a few more links into each of these pages.


    August 10th: More problems with the outsourcer being slow. Today will be similar to yesterday. I'll post a few more articles to Ezine, do another spin and submit that to the web2.0 sites and some more bookmarking. I'll also create several more bookmarking accounts.


    August 11th: The first few spun articles came in today. I'll be submitting 2 of them to different profiles. Both will use the same linking structure I mentioned earlier:
    {<a href="moneysite">Get rid of house centipedes</a>|<a href="yahooanswers">Get rid of house centipedes</a>|<a href="ezine">Get rid of house centipedes</a>|<a href="hubpages">Get rid of house centipedes</a>|#randurls[1|1| |centipedes]#}


    August 12th: More of the same from yesterday. I'll be submitting two more articles on different profiles, using the same linking structure. I also noticed traffic is picking up and hops are increasing as well. I'll be posting a ranking and traffic update today as well.


    August 13th: Another similar update to yesterday, two more articles being submitted to different profiles. Things got hectic yesterday and I couldn't get the traffic update up, that'll be done today. This weekend I'll be working hard at getting these pages indexed.


    August 16th: The outsourcer is still being extremely slow and has only gotten me 4 of the 10 articles I ordered. That's OK, I have about 100 URLs from last week that I need to get indexed, so that's what I'll be doing the next couple of days. I checked rankings last night and got a nice surprise in Google, so I'll be doing an update on rankings later this week after getting these pages indexed. I'm starting the indexing quest with twitter posting today. After that runs for a while, whatever isn't indexed tonight I'll do a few runs of social bookmarking before going to bed.


    August 17th: Got around 50% of my posts indexed yesterday. Not bad for the approximately 30 minutes it took to do the work.
    Today I'll be setting up 10 new accounts at all of the social bookmarking sites. Then I'll pretty much have social bookmarking running in the background all day. Since I just have to close 3 windows and click start for each new submission, I should be able to do 20 full submissions and 10 account creations with about 20 minutes of actual work. Tonight I'll take the RSS feeds that the SB sites create and do 3-4 submissions of the feed URLs through the RSS module.
    To help speed up indexing I'm now also running BIE and having it post to 2 of my splogs. It's set to run every 20 minutes, so each splog should get 3 new posts every 2 hours on average.
    Tomorrow the number of outstanding URLs to get indexed should be much lower and I'll get back to doing submissions.


    August 19th: Yesterday I was playing around with a Twitter account creation tool. Creates accounts really well, but I think I ended up abusing it trying to create around 700 accounts in one day from 10 IPs. For submissions, I did 2 profile nuke runs pointing to my ezine pages and my hub and lens. So there's around 650 URLs off to get indexed. I still haven't received the rest of the content from the outsourcer, but I'll be resubmitting 2 of the articles under different profiles today.


    August 23rd: Finally got the rest of my articles. Today I'll be doing 2 article submissions, but instead of using all of my URLs from the linking structure earlier, I'm just going to link to the pages I have in the top 10 of my 2 target keywords. Trying to get those to move up. After the submissions I'll be submitting the new URLs to social bookmarking, then I'll add the URLs to my Twitter posting and BIE.


    August 24th: Same game plan today as yesterday.

    August 25th: Posting two more articles, with the requisite indexing ritual. I also added a new page on my site about house centipedes. Used content from Wikipedia. I also need to run more profile links to these new pages and to my ezine pages. When I search manually on Google I have #1 for both main keywords, and for get rid of house centipedes I have #1,2,9, & 10.


    August 29th: This week will be focused on getting links to any page I have that is currently in the top 30. The goal is to take pages that are ranking decently on their own and give them the push they need to make it a page higher. The goal for every day will be to do a social networking submission, a profile nuke submission, and a few social bookmarking runs. May or may not actually hit that goal, but I should be able to generate over 1,000 new links to my pages this week.


    September 9th: Still floating with a few spots in the top 10 for each keyword. I've been doing major testing on indexing methods which has resulted in much lower indexing rates than I would normally have, so I haven't been able to topple getridofthings.com yet. I'm going to start using only half my URLs for testing and run the other half through normal indexing, so hopefully I can get that number one spot.
    There might not be a ton of updates here, as the routine will be the same. Identify pages in the top 30 and build links into those. I'll be using the social networking and profile modules for links and RSS for help with indexing. It's probably also time to put together another hub or two. Then if I'm lucky I can get double listings with my site, ezine and hubpages. I'll also take the articles approved at ezine and submit them to all of the other article sites. I'll create new accounts at each using the same info as the ezine account though.
    As a special bonus I did get my first sale on the product on Monday. I think I'm going to rework my homepage. Turn it more into a story, and possibly buy a "testimonial" video from fiverr.com.


    September 19th: I got another sale so the site is now technically profitable. I haven't done any nuking on any sites for over a week, so no progress here either. I think I will be picking another related keyword to go after over the next week or so.


    Ranking Other Pages

    One of the benefits of choosing a more simple keyword is that you should be able to obtain several of the top 10 positions. I want to rank my main money page, plus I plan to create a hub at hubpages, a squidoo lens, an article at ezine articles and a Yahoo Answers page. All of these will be created manually, not using SEnuke.
    The first I created was a Yahoo Answers page. It's very simple. Just sign up for a Yahoo account using a proxy and post a question. Make sure that you use your keyword you're targeting in your question, and at least a variation in the body of the question. Then, with a normal main account answer the question. Wait at least a few hours before answering. Also make sure not to answer from the same proxy you posted the question from. It is important that the account that's answering the question be a level 2 account (at least 250 points) so that you can post a real link. Also make sure to post a link to an informative post on your site, that leads the user on to the offer. Don't make it over-salesy.
    Idiot Tip: So the first account I made for posting the question at Yahoo Answers, I neglected to write down the Yahoo username. Don't be like me, remember to keep track of it. I did end up getting lucky and other users voted my answer best anyway. [​IMG]
    URLs of my various pages I'll be working on:
    Yahoo Answers: http://answers.yahoo...17144032AAt1ADJ
    Ezine Articles: http://ezinearticles...teps&id=4687454
    Hubpages: http://hubpages.com/...ouse-Centipedes
    Squidoo: http://www.squidoo.c...ouse-centipedes
    Ranking and Traffic Updates

    July 17th - Already getting traffic and rankings before building a single link to the site. Gotta love keyword-matched domains.
    [​IMG]I've already gotten as many as 10 visitors in a day without having built a link to my site. This shows the power of keyword matched domains.

    [​IMG]We can see that Google is a big fan of keyword-matched domains. I'm already ranking in the top 10 before I've done any work. Getting the #1 spot should be pretty easy.

    July 25 - Picking up spaces in Yahoo from our first submission, and we're getting traffic from Yahoo too. You'll see that we seem to be dancing a bit. I've also noticed another person doing some SEO in this niche.
    [​IMG]The stats are showing that we're starting to get some traffic. A fair amount of it is actually coming from Yahoo.

    [​IMG]We dropped a bit on kill house centipedes since we haven't done a submission targeting that keyword yet. But on get rid of house centipedes we have a couple spots in the top 10 in Yahoo.

    July 27th - Normally I wouldn't check rankings 2 days after checking the last time, but I was noticing traffic to some of my postings, so I got curious. We can see that 1 week after our first posting we are already starting to dominate Yahoo for both terms, and Google is coming along nicely. Not bad for the first week, and we haven't even done a profile nuke run pointing to the money site yet [​IMG]
    [​IMG]We just posted for kill house centipedes a couple days ago, but we already have 2 spots in the top 10 in Yahoo. We haven't even posted to the big authority sites like hubpages or ezine yet.

    [​IMG]We did our first post on get rid of house centipedes a week ago, and we now have 3-4 of the top 10 spots in Yahoo. For both keywords Google is proving tougher, but coming along nicely.

    August 2nd - Today we'll be analyzing our rankings above. The new movement gives us our actions to take over the next couple of weeks.
    [​IMG][​IMG]
    August 29th: Google is starting to show the love. For the search kill house centipedes I have 3 spots on the first page. For the search get rid of house centipedes I have 5 spots.
    [​IMG]


    *thanks and reps appreciated !
     
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    Last edited: Nov 3, 2010
  2. revis

    revis Newbie

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    Nice job. You are pretty much dominating page 1 of Google.

    Give it a few months and you can have a ton of these sites up and running. Slow and steady wins the race.

    (Something I need to get into my head.)
     
  3. pasdoy

    pasdoy Power Member

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    I just can tell you its amazing. Very great post.
     
  4. becky

    becky Registered Member

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    Excellent post!!!!! :)

    The URLs you posted to ezine, yahoo, squidoo and hubpages are not working for me. It looks like they're pointing to non-existent pages. Anyone else having this problem?
     
  5. accelerator_dd

    accelerator_dd Jr. VIP Jr. VIP Premium Member

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    Nice follow-ups, how much money did you make? :) That inspires people the most
     
  6. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    This isnt my case study. Its a case study I paid for to learn how this guy uses senuke. As for money, its not much but thats not the point of this case study. You can apply this to other keywords as well (more nuking).
     
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  7. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    Also, stop PMing me about how to do X and Y. Most of what I do is already outlined in the post above!
     
  8. eagleshot

    eagleshot Junior Member

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    Great info here! You get positive rep just for puting in all the time! Nice work!
     
  9. deancow

    deancow Power Member

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    holy crap one of the (if not the) most indepth and open posts I've read on bhw
     
  10. Paper-Boy

    Paper-Boy Elite Member

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    @OP, anyway to fix the link on the Y!A, Hubpage, ezine and squidoo links?

    they're broken.
     
  11. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    Woops sorry for the broken links. Ill fix them as soon as i get home. Im on my phone right now.
     
  12. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    • Thanks Thanks x 1
  13. krocks

    krocks Registered Member

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    Question: How much $$ did you make? :)
     
  14. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    first off, i didnt create this case study. its from a pro senuker from another site. it costs money to be on that site so i just took the content to share with yall here. as for money hes only made a few sales. but thats is entirely besides the point, the point is to get rankings. you can apply these same steps to other keywords of your choice. i bought the membership to see what other nukers are doing and it just happens that this guy uses almost the same structure to link like i do.
     
  15. deezydiamonds

    deezydiamonds Newbie

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    No offense but there is hardly any Black Hat in here - it's a demonstration of how to waste a month.
     
  16. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    You're an idiot.
     
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  17. xboxps3wow

    xboxps3wow Power Member

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    Not bad.. Wish i had senuke. I will do this on a smaller scale and see if it works for me.. For some very low competition keywords, i manage to rank on the first page with only few articles and directory submissions, so this should work as well.
     
  18. flibbertigibbet

    flibbertigibbet Regular Member

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    I second that.... way too basic.
     
  19. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    Youre right! Because it doesnt require you to have a giant complex 13 layer link wheel, hijack into a national database or punch Eric Schmidt in the balls its too basic to work. Seriously, lets just ignore the results it has produced and brush if off on the basis that its "too basic" :rolleyes:
     
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  20. Charas

    Charas Registered Member

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    Just a tip to speed up the privacy and TOC pages, there is a plugin called wp-insert which will generate them automatically for you.
     
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