I am looking into both of these tools to better craft my ads and keywords. I've read a few posts here about both tools but I had a couple more questions for anyone with experience of them. My main concern is how difficult it will be to get the yummy data out of either tool and easily into my own Adwords campaigns? Sorry if I am a little ignorant about this as a I am quite new to bulk Adwords marketing. My online store carries a range of products which I'd really like to target more effectively as I tend to get a lot of broad traffic that is eating up my budget. I figure my competitors have already spent a lot of time and effort identifying keywords and ad content that I can tweak some but I want to be sure that its pretty easy to get their campaigns, edit them, then upload them into my Adwords account. Thanks Guys!