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SEMRush - CPC is it accurate? getting strange result

Discussion in 'White Hat SEO' started by alwaystoday, Apr 30, 2017.

  1. alwaystoday

    alwaystoday Junior Member

    Joined:
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    Occupation:
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    UK
    I searched for a keyword and SEMrush is reporting the CPC average is 0.00

    However when I search the term in google, there are adverts appearing on the search page.

    Is SEMrush not accurate? or is google showing ads by interest and not keyword? Or something else?

    Any advice, from anyone that's worked with CPC and keywords in SEMRush welcome!