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selecting a domain name

Discussion in 'BlackHat Lounge' started by GTRM3, Apr 10, 2014.

  1. Apr 10, 2014
    #1
    GTRM3

    GTRM3 Junior Member

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    I am in two minds about whether to go for firstlastname.com as a domain or a brandable site i.e seoguy.com

    Btw, I already have my name.com. Any advice/thoughts would be appreciated.

    Which site would be more memorable?

    Thanks
     
  2. Apr 10, 2014
    #2
    SEORasta

    SEORasta Senior Member

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    Depends on your business. If you are branding yourself "as is" meaning as your name then go with the real name. If you will be branding the company name then go with that....pretty easy but once you get the domain do not stray away. Promote one or the other Name or Biz name.
     
  3. Apr 10, 2014
    #3
    Porphyrogenitus

    Porphyrogenitus Junior Member

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    I agree with SEORasta that it depends on your business. If you are trying to build a brand, I'd go with a unique domain and get some branding put together (logo, colors, fonts, etc). Image what Amazon.com would be if it was JeffBezos.com. Not sure it would be as successful.

    But if you're trying to promote yourself as a brand for professional services, your name could be advantageous. Certain niches, like attorneys and accountants are best-served by putting their name out there.

    So its all about the brand. If its a blog, only go with the name if its a "personal" blog. Most likely I'd go with a brand name though... gives your customer a chance to know who you are in a word, is a unique name that you own, and most of all its usually more scalable. But hey Turner Media, Bloomberg, etc. But note they're all Turner Media, Bloomberg News, etc. Still needs to be clear what you do just in the name.