SEEKING ADVICE: Working on a lead gen funnel for local services

Hello,

I started building a website yesterday as a lead capture tool to sell to local companies.

It's a landing page with a free mold inspection offer.

I am seeking advice on how to establish the front end. I want to use search ads to capture high intent leads, but I realize that may be too expensive for starting out.

What are some relatively cheap strategies to start? Budget: $2k

Thank you.

I own a small plumbing company to Truck three guys including myself, I got some leads through the Yellow Pages yelp Google etc. but the absolute majority and the best customers come through word-of-mouth referrals from previous customers. Satisfying customers that you get is the best way to generate good leads. Your reputation is everything as a small business

I would look into pay-per-lead services like Thumbtack. We get most of our non-referral leads through those services. HomeAdvisor too, but I don't know if HomeAdvisor really has moving leads. You can see about advertising in those "change of address" mailers that the post office sends out, with coupons. You can check with the county assessor's office about homes that have recently transferred title and send mailers to those homes? Just ideas, take em or leave em.

giannicopy said:

Hello,

I started building a website yesterday as a lead capture tool to sell to local companies.

It's a landing page with a free mold inspection offer.

I am seeking advice on how to establish the front end. I want to use search ads to capture high intent leads, but I realize that may be too expensive for starting out.

What are some relatively cheap strategies to start? Budget: $2k

Thank you.

Click to expand...

If you want to keep it online, cold outreach would be more efficient and costs less