Hey Guys, Today I want to talk about Traffic Sources and things you should be looking at when looking for one. In this post I will be specifically be talking about performing a "Direct Buy" on a website over doing a "Network Buy". First to understand the differences: NETWORK BUY aggregates ad space across a large number of websites set up is quicker test a lot of sites can scale easier Swap out creatives quickly No 3rd party ad server costs Easily re-target audiences They have a BIGGER RISK. They are middlemen who take 30-50% cuts You lose transparency and tracking DIRECT BUY You know where you are advertising, and what ad spot Publisher gets a better deal and you can work together to create a profitable campaign Building a relationship with a publisher in your niche Cutting the middle man out increasing margins and lowering risk Still can tap into high volume traffic Scale by adding more sites Time consuming to find new traffic sources Sometimes 3rd party costs Dependent on publisher With that being said, let me provide you with my checklist on what would make a good site placement. This is a checklist when I'm looking to buy direct ads working with publishers directly. THE 12 STEP CHECKLIST Look for Small Sites and build a list of them that allows you to scale your campaigns Don't go after big sites and expensive traffic, expensive traffic doesn't mean it is any better or worse. It just tells us what the market/publisher is pricing their traffic. Only by testing will we know if it is better or worse. Smaller sites that have 10,000-50,000 unique visitors per month Then a separate list that have 50,000-100,000 unique visitors per month Small bloggers that have a lot of traffic and don't know how to monetize Non-branded Ads on the site Lot's of text and not a lot of images (makes your banner standout more) Ratio of pageviews to uniques is less then 5. Engaged Audience, comments, and community Above the Fold Ads IAB high performance ads, 300X250, 160X600 --> stay away from 125 X 125 Newsletter and or RSS feeds, sometimes can work broadcast deals with your Media Buy I'm not going to explain each one of these items, but the above checklist has produced massive amounts of returns. Good luck!