Secret SEO sales clincher?

Discussion in 'White Hat SEO' started by jimjones44, Aug 26, 2010.

  1. jimjones44

    jimjones44 Registered Member

    May 18, 2010
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    How do you guys clinch an SEO deal?

    I send out around 20k emails a day. Send them to an aWeber form that asks them if the would like a free SEO report ran on their website (that way I get the double opt ins) I receive lots of form requests (obviously because what I am offering is free) I then follow up with a phone call to speak about offering to work on their SEO and find it quite hard to take their dosh.

    What's the secret SEO sales trick that I'm missing here? Any advice would be splendid.
  2. chimmychang

    chimmychang BANNED BANNED

    Mar 11, 2009
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    jimjones44 <---


    Real ones from current clients.

    That's been the best way for me to have clients send in referrals and remove risk for new clients unsure about SEO.

    Also... consider doing a 30 day risk reversal.

    The easier you can make it for them to say yes... the more often they will say yes :)

    Good Luck!
  3. CasinoJack

    CasinoJack BANNED BANNED

    Jan 17, 2009
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    The people where looking for something for FREE...
  4. ipopbb

    ipopbb Power Member

    Feb 24, 2008
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    SEO & Innovative Programming
    I don't offer free services... I do mention a dozen or so easy things they can do to improve their site which comes from 5-10 minutes of my time. It serves 2 purposes. It lets them know I wrote a personal email that is just for them and not a bulk spam letter and second it demonstrates the value my services can bring. If they like the advice I say my service brings many more opportunities to the table for the simple reason that I can spend more than 5 minutes on their site once I'm on retainer.

    I manage expectations very specifically and tell them what deliverables I will hand off and how many hours it will take me and what day to expect delivery. Then I send a daily status update so they know where I am in the process. Never make a client hunt you down to get an update... kiss them goodbye if you do that.

    My ideal engagement is about 10 hours. I usually produce 25-40 pages of dense SEO recommendations. I teach them how I do my analysis so they can verify my findings and repeat it on their own. Google changes enough that most clients come back every year. One of my reports will keep a business working and growing for 6 months to a year. After the engagement is over I continue to send any thoughts or ideas I have for the next several months. Sometimes my best ideas happen after the fact. I tell my clients upfront if that happens it is already covered with with the original quote... I'm not going to charge them because I didn't think of something within the engagement. That's my fault. I also check their rankings and send them congrats on growth milestones.

    Trust, transparency, accountability, and managed expectations. But thats just my approach. I don't take a customer unless I'm certain I can help them. I don't want to waste their money or my time. I don't hesitate to let people know when their industry is outside my scope of experience.

    I'm also different than the rest. I don't give references ever. That would only mean I'm talking about my clients' websites and I don't do that ever. I let the prospective clients know they would get the same protections.
    Last edited: Sep 7, 2010
  5. butterrr

    butterrr Junior Member

    Feb 27, 2010
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    Content Provider
    stop offerring the review for free and make them pay like $7 or something.. If they spend with you once they will spend with you again, but you need to get them to initially spend.. And something cheap is easy for them to do..

    Also PM me, i've got something that might interest you for your reviews..