translated from Russian Google Few people know that a pager doesn’t flow at all from a link . This is not water for you. The comparison is not correct and creates confusion in the minds of seo specialists. In fact, Google assigns it to a page after analyzing the link. Moreover, it appoints not only an acceptor, but also a donor. This analysis includes 3 ratings: 1. Relevance of link text to donor 2. Relevance of link text to acceptor 3. Difference of relevance between donor and acceptor relative to link text. These parameters allow you to calculate the usefulness of a link for following it. Based on the measure of the usefulness of the link and its location on the page, the probable clickability of the link in percent is estimated . Donor parameters such as the number of outgoing and incoming links , their ratio , in fact, have no effect on which pager will be assigned to the acceptor. However, most evaluation services use this ratio to evaluate link quality. This technique is deprecated and no longer works. That is why Google has stopped showing the value of the pager . Incorrect assessment of seo by the specialists of the transmitted pager and its use in link building has become detrimental to the quality of Google searches . Of course, inside the Google algorithm , the calculation of the pager is preserved and modified. It is also important to know that since 2016, the pager has been appointed not only to the acceptor, but also to the donor. Therefore, situations often arise when the positions of search queries grow on the donor more than on the acceptor. Google gives a pager page bonus to the donor page as a thank you for the correct and useful link. This is a kind of payment by Google to the source of the link, because the visitor himself does not pay for the usefulness of the specified route. So Google implements the principle of "you to me, and I to you" without human intervention. Now you can see how meaningless comparing pager flowing with water is. After all, water does not flow in the opposite direction, and even more so, its amount cannot increase. But this is often the case with the pager and the donor can get more pager than the acceptor got it. There is also an important secret about din that professionals should know. Pagerank is not the only thing that is “transmitted” from a donor to an acceptor. Pagerank is a trust factor , but there is also a semantic factor (semantic) that “passes” from a donor to an acceptor. There are many features that you are not using associated with this factor. The fact is that the ranking of the pages takes place separately, according to the semantic factor and the pager , and then the values are multiplied and the resulting value turns into relevance. Those. Relevance is trust * semantic meaning. What is the use of correct and valuable information if no one trusts it? Therefore, relevance consists of the product of these two parameters. But not so simple. In fact, each parameter has a coefficient; therefore, in one case, the role of trust is greater and the semantics are less. In the other case, on the contrary, priority is given to semantics. This difference is supported by a number of interesting seo technologies that can turn your mind about modern seo and its capabilities. For example, relevance enhancers work on this.