Second try at CB+Bing ads

Hey guys. I am new to internet marketing and I've read that bing ads is a good place to make Clickbank conversions.

I found a good sub-niche inside of the health niche and found good keywords with keyword planner.

After a couple of days here are my numbers:

Quality: 8/10
Clics: 30
Impr.: 2078
Average CTR: 1,44%
Average CPC: 1,46

0 conversion

(My audience is well-targeted, as well as the time Schedule for my niche/audience.)

I am going to set up my second campaign and don't want to make the same mistakes twice!

I am also going to set up many adgroups with 3 to 5 keywords each
Is there something else I could do to lower my CPC and raise my conversation rate? The landing page looks good but kinda long, with a video.
What type of bidding should i go with? (ex.: the highest, first line, first page,etc)

Also, how do i completely eliminate women from my audience? I can only adjust the bid accordingly (via %)

Thanks for your answers

How many keywords should I have in total?

2000 impressions and just 30 clicks? What's your avg pos?

mancar487 said:

2000 impressions and just 30 clicks? What's your avg pos?

Click to expand...

5,85

needs to be more than 15 characters

Any tip guys? I could avoid throwing cash away

1. There is only 30 clicks. This is not enough to say whether the campaign is good or not.
2. You should use more long tail keywords which are cheap.
3. You can use dynamic text in your ad so the ad matches your keyword.This will increase conversion rates.
3. The bid suggestion provided by bing ads is not very accurate. You can start bidding between first page bid
and mainline bid and then adjust later.
4. There is no way to completely eliminate women from audience, but you can reduce the bid for women to up to 90%.

Hope this helps.

hugmold said:

1. There is only 30 clicks. This is not enough to say whether the campaign is good or not.
2. You should use more long tail keywords which are cheap.
3. You can use dynamic text in your ad so the ad matches your keyword.This will increase conversion rates.
3. The bid suggestion provided by bing ads is not very accurate. You can start bidding between first page bid
and mainline bid and then adjust later.
4. There is no way to completely eliminate women from audience, but you can reduce the bid for women to up to 90%.

Hope this helps.

Click to expand...

Thanks for your answers.
I know there was only 30 clicks, but I had already $45 spent so I didnt want to waste too much cash for silly stuff

I will use dynamic text, it sure will make my ad more releveant to the keyword.
How should I adjust my bid? Do I want to always be between position 1 and 3 for example, so by increasing the bid I am increasing my position?

What average position do you guys usually have, and how many keywords in total is good for such a campaign?

Thanks once again!