1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Search Engine Watch Says Don't Use Anchors Like "Click Here"

Discussion in 'Black Hat SEO' started by zartania, Mar 27, 2012.

  1. zartania

    zartania Registered Member

    Joined:
    Mar 16, 2011
    Messages:
    81
    Likes Received:
    7
    Interesting read over at Search Engine Watch. The author is saying is an SEO no-no to have non-descriptive anchors. That boat has left and he's still on the dock.

    Good stats on the types of anchors typical though. For those looking at what levels of diversity to use this may help.

    http://searchenginewatch.com/articl...ontent=How the Web Uses Anchor Text in Links [Study]&utm_campaign=03%2F27%2F12%20-%20SEW%20Daily&utm_source=Search%20Engine%20Watch%20Daily&utm_medium=Email
     
  2. cocococo

    cocococo Senior Member

    Joined:
    Mar 1, 2012
    Messages:
    911
    Likes Received:
    426
    so many fecking speculation here man, Just let the google bullshit die down and test your method and learn from the past mistake and go on about your business, am sick now of hearing bulls cock on so many site now.
     
  3. aftershock2020

    aftershock2020 Senior Member

    Joined:
    Oct 19, 2007
    Messages:
    981
    Likes Received:
    477
    Haven't used " click here " in a website in a few years.

    Just target your content with the keyword as the anchor tag and link RELEVANT content to it and don't sweat it.
     
    • Thanks Thanks x 1
  4. Coffee King

    Coffee King Junior Member

    Joined:
    Apr 25, 2011
    Messages:
    131
    Likes Received:
    66
    Wouldn't 'Click Here' look more natural? As well as links with no anchor text?
    Of course you'll want relevant keywords too, but I'll still be using variations of click here.
     
  5. nikao

    nikao Power Member

    Joined:
    Oct 14, 2011
    Messages:
    518
    Likes Received:
    180
    Home Page:
    and why would that be exactly? Isn't 'click here' something of the internet in the nineties? Should we bring back animated gifs and under construction pages as well?

    In my opinion the web has matured significantly and one of things has changed is the way we link to things. We use descriptive text. Only thing that we still see is 'Read More', but most of the time along with the title being a link.

    Ohw.. and 1 really important thing. Aren't 90% of the 'click here' links supposed to be internal links? How many external sites/blogs/whatever do you know who link to your content using 'click here'??? a url maybe, but most often it is the title, which is keyword optimized.
     
  6. aftershock2020

    aftershock2020 Senior Member

    Joined:
    Oct 19, 2007
    Messages:
    981
    Likes Received:
    477
    It depends entirely on the situation.

    If you are writing content in a site and you suggest to the reader to go somewhere, you can write something like:

    " Checkout keyword as an example of what I mean..."

    That keyword links to your suggested tool/product/service and leads them to a sales page with content about that relevant, niche targeted topic tool/product/service.


    This does two things...

    $ Gives you a link in your content to that keyword, following through to your sales site, giving both authority and linkjuice.

    $ Gives you access to a less direct and more suggestive/passive sales approach.

    This is article/review marketing 101 stuff that happens to cross over into an seo situation.

    Again, it depends all in how you present your content, link and offer in the situation.
     
    • Thanks Thanks x 2
  7. grav6

    grav6 Junior Member

    Joined:
    Jan 30, 2012
    Messages:
    169
    Likes Received:
    54
    Location:
    England
    The guy mentions garbage about click here, then someone in the comments pointed out that it's more natural and in response he wrote, "Good point. It is important to have a natural link graph and avoid over optimization." This just really invalidates what he wrote in the article about it.

    Put yourself in the shoes of a user and not an "SEO". What are you going to write? What do your totally non-SEO friends write in text messages, email, Instant Message, etc, when they send you a link? Is your every day person going to write a keyword optimised anchor text when referencing your site? If you're not sure, then get some friends and family members (who know absolutely zero about SEO) to write how they would phrase it.
     
    • Thanks Thanks x 1
  8. Gormagor

    Gormagor Junior Member Premium Member

    Joined:
    Sep 29, 2011
    Messages:
    199
    Likes Received:
    137
    In my opinion, the most natural-looking link available is the raw link:

    www.blackhatworld.com

    While 'click here' is still used as an anchor in some informal forum posts, I can't think of many instances beyond that. Professional blog posts, articles, and so on certainly wouldn't use it, if only because it encourages readers to click on a page that will - in all likelihood - belong to another site. Contextual anchors are comparatively unobtrusive.
     
    • Thanks Thanks x 2
  9. psytrance

    psytrance Power Member

    Joined:
    Jan 20, 2012
    Messages:
    715
    Likes Received:
    208
    Occupation:
    growing
    Location:
    atlantic coast
    yeah if you build 10 links /day you dont need to use "click here" "read more" etc etc.

    But if you are building 1000 links a day to your site you MUST use many anchor texts. Those people are WH suckers and dont know a shit about SEO...
     
  10. BLIXX

    BLIXX Regular Member

    Joined:
    Mar 26, 2012
    Messages:
    384
    Likes Received:
    488
    Location:
    Location, Location.
    lol Search Engine Land... by-and-large, content for content's sake over there. Its like an inebriated SeoMoz. :D

    Great point. It can be hard for SEOs to get into the mental space required to stop trying to speak "search engine" when link building, and to realize that search engines are increasingly trying to speak the language(s) of human beings (e.g. Google's continued attempts to gain mastery of the semantic Web).
     
    • Thanks Thanks x 1
  11. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

    Joined:
    Nov 15, 2008
    Messages:
    3,107
    Likes Received:
    1,458
    Maybe I read it wrong, but I think he's trying to say "click here" is not beneficial to ranking your site, and he wasn't actually keeping in mind of having a natural link profile. They talk about it in the third comment after the article.
     
  12. BLIXX

    BLIXX Regular Member

    Joined:
    Mar 26, 2012
    Messages:
    384
    Likes Received:
    488
    Location:
    Location, Location.
    If that is indeed what he is saying its one more reason to only read SEL whilst on the toilet.

    Links and their value are calculated both qualitatively and quantitatively. If a page has a majority of raw URLs as links to it, but a sufficient number of exact and tertiary-matching keywords also pointing to the URL, raw URLs and even nebulous anchors (e.g. "visit site") used as anchor text assist in the algorithmic evaluation of the keyword-specific anchors also pointing to the URL, so long as the content on the page to which all of these links point jives semantically with the more specific anchors. Ergo, why on-site SEO is also important, and works concomitantly with one's off-site efforts.

    wut.
     
    • Thanks Thanks x 1
  13. madara1234

    madara1234 Newbie

    Joined:
    Mar 24, 2011
    Messages:
    44
    Likes Received:
    7
    Occupation:
    Boozing
    Location:
    Mauritius
    Home Page:
    I still use them from time to time to vary my link profile.
     
  14. elvis1973

    elvis1973 Power Member

    Joined:
    May 13, 2011
    Messages:
    735
    Likes Received:
    274
    Occupation:
    Digital Signage Consultant
    Location:
    St Helens, UK
    Home Page:
    It depends on how you look at this and how you belive that Google interprets the data that it collects.

    Does it look for "normal" patterns and then use this in its ranking metrics???, does it look at the BIG authority sites such as the BBC, CNN etc and monitor their link diversity and then use this data as a bench mark against others?? I think that the search engines each have their own list of trusted sites who they use for bench marking what is "normal"

    I think for most people using terms like "click here" is not a case of them believing they will increase their sites rank i think most of the discussion on here lately is about having natural anchor diversity. It just isn't natural for all you backlinks to be an exact match keyword.

    so adding in "click here" and "more info" is just about keeping a solid mix in your anchor diversity profile, not about if it will actually help your rankings, more about not hurting them.

    In fact I don't really think it matters what words you use to diversify the mix, it just shouldn't lean too heavily towards one or the other.

    • If you are linking to a video then you may link from the phrase "watch this"
    • if you are linking from a news passage then you may use "further reading"
    • There would be links from images & videos
    • There would be several variations of URL links
     
    • Thanks Thanks x 1
    Last edited: Mar 28, 2012
  15. nimmivh

    nimmivh Regular Member

    Joined:
    Jul 21, 2011
    Messages:
    313
    Likes Received:
    61
    Occupation:
    Merchant and Affiliate
    Location:
    Apple Store
    I dont believe in it, natural links from the normal peoples will be "here" or "check here" or "as said in here" etc , Surely these kind of links will improve the domain authority.
     
    • Thanks Thanks x 1
  16. psytrance

    psytrance Power Member

    Joined:
    Jan 20, 2012
    Messages:
    715
    Likes Received:
    208
    Occupation:
    growing
    Location:
    atlantic coast

    are you saying that a "click here" link in an article optimized for your keyword is not beneficial to ranking a site? :eek:
     
  17. xgf666

    xgf666 Junior Member

    Joined:
    Jan 18, 2011
    Messages:
    104
    Likes Received:
    6
    Location:
    At top of the Eiffel Tower
    Once, I came across a very serious article about " telling people what to do", to summarize, the click rate of link like "click here" is very much important than of a descriptive link. That might counterbalance the SEO effect...
     
  18. nYXem

    nYXem Power Member

    Joined:
    May 16, 2011
    Messages:
    577
    Likes Received:
    554
    Occupation:
    My job? Handjob! Wait, you work with your hands on
    Location:
    Hiding behind your sofa!!
    I think it depends. Often "Click here" or "Click this" type of anchors may look natural, like in blog comments. Keyword anchors in comments seem more unnatural to me. Though personally speaking, I've never used such anchors, I always attack the relevant keywords, whether it works or not.
     
  19. florflor

    florflor Senior Member

    Joined:
    Mar 9, 2008
    Messages:
    822
    Likes Received:
    307
    Think about "click here". It's what marketers write.

    Real surfers almost never hyperlink "click here".

    They're more likely to copy and paste the entire link and letting it auto-hyperlink, and most likely on a forum.

    Think natural people.
     
  20. manny521

    manny521 Supreme Member

    Joined:
    Sep 15, 2011
    Messages:
    1,448
    Likes Received:
    367
    i think you can use "click here" as one of your de-optimized anchors but you should also have a list of a few hundred others like "find out more info" "read the related article"...etc...

    be creative with it and you can build yourself a very large list of de-optimized anchor text...

    and use lots of naked urls too...and if your website/company has a brand name, use that more than anything...
     
    • Thanks Thanks x 3