Discussion in 'White Hat SEO' started by maxsamuel, Sep 5, 2012.
what is the difference between search engine marketing and internet marketing ?
Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results.
Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
Good question. Search marketing or SEM (as mentioned by a previous poster) is a marketing niche where a website is promoted using search engines. This includes advertising through Adwords or some other PPC service.
Internet or web marketing is more of a blanket term that encompasses SEM and a variety of other tasks. Internet marketing involves building a consistent web presence for a brand across the internet. This may involve being active on social media, producing videos, blogging, creation of external properties, SEO, SEM, and SMO.
Here are some good resources on the subject,
Hope this helps,
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