1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

search engine marketing and internet marketing

Discussion in 'White Hat SEO' started by maxsamuel, Sep 5, 2012.

  1. maxsamuel

    maxsamuel Registered Member

    Joined:
    May 21, 2012
    Messages:
    81
    Likes Received:
    2
    Home Page:
    what is the difference between search engine marketing and internet marketing ?
     
  2. scottyaks143

    scottyaks143 Registered Member

    Joined:
    Mar 11, 2011
    Messages:
    71
    Likes Received:
    10
    Location:
    Internet
    Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results.

    Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
     
  3. Endire

    Endire Elite Member Premium Member

    Joined:
    Mar 27, 2012
    Messages:
    1,756
    Likes Received:
    1,061
    Gender:
    Male
    Maxsamuel,

    Good question. Search marketing or SEM (as mentioned by a previous poster) is a marketing niche where a website is promoted using search engines. This includes advertising through Adwords or some other PPC service.

    Internet or web marketing is more of a blanket term that encompasses SEM and a variety of other tasks. Internet marketing involves building a consistent web presence for a brand across the internet. This may involve being active on social media, producing videos, blogging, creation of external properties, SEO, SEM, and SMO.

    Here are some good resources on the subject,

    http://www.youtube.com/watch?v=7MXuOeM3-Gg

    http://4profitnow.com/faq/difference-seo-sem-internet-marketing/

    Hope this helps,

    Shawn