Received this email yesterday. Have not C&P all of it. Does/will this affect the tools (GSA, Slig, UD, etc.) that are on the market as of this new statement or you think it's all BS? See below: Welcome to the latest issue of the Search Engine Facts newsletter. Last week, Matt Cutts, head of Google's anti-spam team, announced that Google is working on a penalty for over-optimized websites. What does this announcement mean to your website and how should you react to this announcement? In the news: Google announces another Panda update, paid blog networks don't work anymore, you might have to hide your location on Google Places, how Bing removes junk from the result pages and more. Here's what Matt Cutts said in detail: "We don?t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over-optimization or overly SEO ? versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now."