Search campaign lost impressions

N

Nar_kors

Newbie

Jun 27, 2026

1

0

• Jun 27, 2026

• #1

Hey guys,
one of our search campaign was getting traffic like very constantly for almost 2 months or 3 months, but over the last 3 days the impressions have dropped by more than 60%.

We havent decreased our ad budget of course so this is why we dont understand

Is there any fix we need to do? Or any experiences would be appreciated.

 

S

seoargentina

Registered Member

Mar 10, 2023

85

23

• Jun 27, 2026

• #2

Did you change the bidding strategy maybe? What changes did you made in the campaign in the period?

What about Lost IS? Does it says is a budget or rank problem?

 

Crypto Man

BANNED

Nov 8, 2025

245

49

• Jun 28, 2026

• #3

check change history first, also worth knowing google extended limited ad serving to search back in june, that could be capping you without warning

 

A

Adspion

Newbie

Mar 13, 2025

13

0

• Yesterday at 2:06 PM

• #4

Were your ad payments made on time?
I've seen many instances where late payments can cause advertising campaigns to lose effectiveness or even stop working completely (even though they're still running). This is especially important if you're using an automated bidding strategy

 

sibolang8

Registered Member

Mar 24, 2011

67

23

• Yesterday at 2:26 PM

• #5

check Auction Insights first.
if your budget is same, maybe competition increased or Google changed something.

I had this happen before, then traffic came back after few days.

 

D

dark.woden

Newbie

Jul 14, 2026

14

3

• Yesterday at 2:30 PM

• #6

I would look at search term volume, impression share, lost IS (rank/budget), and any changes made to quality scores or policies recently. Sometimes there might be noo budget changes from your end but comptition increases their bidss.