Scholarship building... welcome to 3 years ago....
Yeah say for instance 10beastsdotcom this site ranking for some High competitive keywords & the owner of that site mentioned(on some fb group) he ranked that site within 6 months.Crazy..huh?
An excerpt from this great article from Authority Hacker mentions scholarship links and 10 beasts.. im copying and pasting the relevant section below.
https://www.authorityhacker.com/buy-contextual-links/
Scholarships
Oh, this is my favorite thing to hate.
Every time someone mentions scholarship links, I jump out of my chair and rip my shirt off like Hulk Hogan.
Scholarship links are when a website offers a scholarship and then reaches out to universities who list scholarships on their website. The results are high-DA links on .edu domains.
Does it really count as
buying links? It’s debatable. There’s a good case for and against it. I included it here because it’s become the newest fad, it seemed to fit nicely into our discussion, and it
feels like buying links to me.
That said, it’s not new. It’s a tactic that’s been abused for nearly half a decade that’s somehow made a comeback in the last 18 months, and the number of weird affiliate sites offering random scholarships has spread like some highly contagious super-virus.
And it’s mostly because of one public case study:
10beasts.com.
Now, I know some of you guys are fans of Luqman (the owner), and I am too, so before you roast me on that, please understand…
I love this guy’s site. His success is extremely cool, and it’s a fantastic case study. I mean, he made
a reported $80,000 last December, which is mindblowingly motivating. He works hard, his site rocks, many of his tactics work, and I learned a lot from the whole thing.
That said, it’s become the posterboy for scholarship links. Here’s a screenshot from a comment one of our members made in the AH Pro Facebook group back in November.
The case study pops up everywhere.
And make no mistake: Luqman is doing tons of stuff right. But the confidence the site inspires in scholarship links, however, is mostly unfounded.
Here’s why.
It’s difficult to decipher now, since the site’s acquired quite a few more backlinks from case studies and the like (and it’s had time to mature and for link juice to spread around).
Here’s the site’s pages and traffic today:
We certainly have some clear winners, but there are lots of pages doing well.
But let’s take a look at the traffic on November 1st, 2016, which was around the time Luqman first started guest posting and opening his case study to the public but still after he’d built a bunch of scholarship links and people were attributing his success to them (excuse the quality; I had to go find this screenshot in our Facebook group archives).
Here, we can see there are only four pages on the whole site getting meaningful traffic.
Every other page on the site was getting... bupkis.
It’s also important to understand that these four pages were, at the time, the
only pages with links built to them.
Why does this matter, and how does it relate to scholarship links?
It matters because the scholarship links aren’t pointing to these pages. They are, of course,
only pointing to the scholarship page.
What’s that mean?
Well... if the scholarship page was a key factor (or any factor at all) in this site’s success in the SERPs,
they would have been boosting the whole site. But they weren’t.
Rather, the much simpler, more elegant, more common-sense solution is that these pages (and these pages exclusively) were doing well because Luqman built a bunch of (non-scholarship) links to them and only to them.
I know that’s just one site.
And I don’t have much other hard data. But I do have some pretty strong anecdotal evidence… because… and this might surprise you… I actually ran a scholarship link campaign of my own.
You heard me -- yours truly did the exact thing I hate most. And the campaign went great. I got 12 links from extremely high-DA .edu domains.
What happened?
Roughly the same thing that happened on 10beasts…
nothing.
I got all those “amazing” links, waited for the massive boost in the SERPs, and it just… never came.
I’m not the only one, either. Several people in the AH Pro community have tried these links, and they all got similar results. In fact, I have not yet seen a single example of a site that demonstrably wins because of scholarship links. If you know of one, let me know.
Why is this the case?
I think Google saw years ago that SEOs were abusing these links but didn’t want to discourage universities and companies from partnering with each other to offer real scholarships. So, instead, they simply devalued the links. It’s certainly just an educated guess, but it seems to make the most sense.
Additionally, even if Google hasn’t devalued them, many scholarship pages link out to lots of pages (often hundreds). When any page has that many outbound links, the “juice” gets heavily diluted, making them orders of magnitude less effective if they were to actually work.
And that’s the biggest reason I detest them.
It’s not because they’re moderately risky (they are). And it’s not because they attract an increasing number of spammers (they do).
It’s because they don’t seem to work.
To put a finer point on it, I hate them because they don’t work,
and people are still going apeshit over them.
Does it work? No.
Why you shouldn’t do it: Aside from it being spammy as hell? They simply don’t work and are a massive waste of a $1,000 (from a purely cost-benefit and SEO standpoint). Of course, if you believe in the cause, offering a scholarship to a student who needs it is a cool thing to do.
Source and full article:
https://www.authorityhacker.com/buy-contextual-links/