Scaling FB Ads for Dropshipping Question

So I recently got into dropshipping and I've received around 50 sales or so, but I have some questions about scaling.

1. If I found a profitable campaign, would scaling it mean basically increasing the budget everyday according to cashflow? Ex: Spending $50 would net me $100, so once the ad campaign is over, I would increase campaign spend to $100?

2. Would it be better to do engagement ads to give the ad a "popular" look (100+ likes, shares, comments) and then do Conversion ads? Or would it be better to start with Conversion ads from the beginning? I've been getting $0.04 per engagements rates for US, Highly targeted engagements, so it wouldn't be too expensive to do this first before doing conversion.

Thanks for your time to take the time to answer these questions. I've been loving this so far and am loving how you see the money right away instead of having to wait months to rank. I've started this as sort of an experiment and to test stuff, but it's my main project thus far.

1 Most of the people scale increasing 20% of the budget every 2 days, if you increase too much like your example your pixel will screw up

2 i've tested both and i didn't see any difference. 1 ad went viral and reached 0.00x per engagemen with 0 sales and one that had 1 comment with some likes made 10 more sales

There isnt a perfect science, in the end you need always test what works for you

When scaling an adset, always duplicate it and keep the original

danixD said:

1 Most of the people scale increasing 20% of the budget every 2 days, if you increase too much like your example your pixel will screw up

2 i've tested both and i didn't see any difference. 1 ad went viral and reached 0.00x per engagemen with 0 sales and one that had 1 comment with some likes made 10 more sales

There isnt a perfect science, in the end you need always test what works for you

Click to expand...

1. Good tip, I'll increase by 20% each time.

2. What's the big difference between Conversions & Engagement ads? They look the same on my end. Is it just the pixel tracking that's different?

Lunaaa said:

When scaling an adset, always duplicate it and keep the original

Click to expand...

So duplicate it, and then increase the budget then run it with more $?

jiungsong said:

So duplicate it, and then increase the budget then run it with more $?

Click to expand...

Just watch this. In both videos scaling explained in details.

jiungsong said:

1. Good tip, I'll increase by 20% each time.

2. What's the big difference between Conversions & Engagement ads? They look the same on my end. Is it just the pixel tracking that's different?

Click to expand...

The difference is what you choose for pixel conversion, if you choose engagement the pixel will try to find people that will likely engage with ad, thats it. If you choose website conversion the pixel will find people that will likely convert (lead,vc,atc,purchase etc)

jiungsong said:

So duplicate it, and then increase the budget then run it with more $?

Click to expand...

Some people like to duplicate the ad and increase the budget without touching the main one. See what works for you

danixD said:

The difference is what you choose for pixel conversion, if you choose engagement the pixel will try to find people that will likely engage with ad, thats it. If you choose website conversion the pixel will find people that will likely convert (lead,vc,atc,purchase etc)


Some people like to duplicate the ad and increase the budget without touching the main one. See what works for you

Click to expand...

Yep, I learned that the pixel will find people that will match the type of ad you have selected (conversion/engagement) after viewing the two videos above that were posted by @vaidavytas. Thanks!

So, I "think" I'm on the right track so far. Thanks for the support thus far, you all are great.