Scaling fails: is it the cloaker or creative?

adrianuk

adrianuk

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Hi everyone,
Just wanted to share a little pain I ran into recently that maybe get some of your thoughts on it too.

I had a campaign that looked promising. At around the $500 mark, things started crumbling. First came a soft disapproval. Then the ad account was gone. Classic “FB sweep,” nothing new there. But the weird part?
I re-ran the exact same funnel a week later with a different cloaker setup but same creative, same LP and it held for 3 days instead of just a few minutes.

So now I’m starting to believe that the right cloaker can sometimes save a funnel that would otherwise get flagged. Not forever, obviously but long enough to make ROI worth it.

Curious if anyone here has had similar scaling fails?
Do you typically rotate cloakers when scaling? Or is it all about rewriting creatives and pacing spend?
 
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It is true that changing the cloaker setup can sometimes help in saving the funnel from being flagged. I have also found that rewriting the creatives and pacing the spend can make a difference in scaling. It's all about experimenting and finding what works best for your campaign. Keep testing and tweaking until you find the right formula for success.
 
Howk said:
It is true that changing the cloaker setup can sometimes help in saving the funnel from being flagged. I have also found that rewriting the creatives and pacing the spend can make a difference in scaling. It's all about experimenting and finding what works best for your campaign. Keep testing and tweaking until you find the right formula for success.
Click to expand...
Yeah exactly, it’s really a balance. Do you usually fix the cloaker first or the creative when things start going down?
 
adrianuk said:
Hi everyone,
Just wanted to share a little pain I ran into recently that maybe get some of your thoughts on it too.

I had a campaign that looked promising. At around the $500 mark, things started crumbling. First came a soft disapproval. Then the ad account was gone. Classic “FB sweep,” nothing new there. But the weird part?
I re-ran the exact same funnel a week later with a different cloaker setup but same creative, same LP and it held for 3 days instead of just a few minutes.

So now I’m starting to believe that the right cloaker can sometimes save a funnel that would otherwise get flagged. Not forever, obviously but long enough to make ROI worth it.

Curious if anyone here has had similar scaling fails?
Do you typically rotate cloakers when scaling? Or is it all about rewriting creatives and pacing spend?
Click to expand...
meta distribution changes daily so there may be days when your results will be different and you need to monitor it and adjust
 
You’re not wrong, we’ve seen funnels collapse purely because of the cloaker setup, even when the LP and creatives were untouched.

Sometimes the creative’s fine, but the cloaker leaks just enough fingerprint or loads one step too slow, and boom, flagged. Meta’s in-app browser is brutal on that layer.

When you find a cloaker config that holds for 48–72h, that’s gold. Gives you time to extract some ROI before things turn.
 
FindYourHost said:
You’re not wrong, we’ve seen funnels collapse purely because of the cloaker setup, even when the LP and creatives were untouched.

Sometimes the creative’s fine, but the cloaker leaks just enough fingerprint or loads one step too slow, and boom, flagged. Meta’s in-app browser is brutal on that layer.

When you find a cloaker config that holds for 48–72h, that’s gold. Gives you time to extract some ROI before things turn.
Click to expand...
Absolutely, had runs where just a 1–2s delay or slight leak got the whole funnel nuked. A solid 48–72h config is pure gold
 
Miracle Agency said:
meta distribution changes daily so there may be days when your results will be different and you need to monitor it and adjust
Click to expand...
True that, some days the scale goes smooth, next day same setup dies out of nowhere. Gotta keep watching the distribution waves and adapt quick
 
Your experience highlights a common challenge in campaign scaling. The variation in cloaker performance shows how much Meta’s system reacts to technical setups, not just content.
✅ Many do rotate cloakers during scale, but combining that with slightly adjusted creatives, smart pacing (e.g., gradual budget increases), and varied LP elements usually gives better longevity.
What held for 3 days likely passed certain checks due to backend setup differences, not just front-end visuals.
It’s all about reducing pattern detection — no setup is bulletproof, but the right mix can stretch ROI windows before a sweep.
 
The same formula sometimes works, sometimes fails. You need to constantly update and analyze to adjust accordingly.
 
PomCyer said:
Changing the cloaker setup can help prevent funnel flagging. Additionally, rewriting creatives and adjusting spending can aid in scaling. It's all about experimenting to find the best approach. Keep testing until you discover what works for your campaign.
Click to expand...
Well said. it's all about testing and tweaking until things click. Appreciate the clear breakdown!
 
lucky88global said:
Your experience highlights a common challenge in campaign scaling. The variation in cloaker performance shows how much Meta’s system reacts to technical setups, not just content.
✅ Many do rotate cloakers during scale, but combining that with slightly adjusted creatives, smart pacing (e.g., gradual budget increases), and varied LP elements usually gives better longevity.
What held for 3 days likely passed certain checks due to backend setup differences, not just front-end visuals.
It’s all about reducing pattern detection — no setup is bulletproof, but the right mix can stretch ROI windows before a sweep.
Click to expand...
Haha you nailed it.
I’ve also noticed that the mix between pacing, LP tweaks, and small creative variations buys more time than just rotating cloakers alone. Totally agree on the pattern detection point. That’s the game now.
 
NataCenter said:
Scaling doesn't always pay off, use multiple ad accounts to minimize risk
Click to expand...
Solid point. Scaling looks sexy until it nukes your best setup overnight haha. I’ve started splitting budget across multiple ad accounts too it's safer and way easier to recover if one gets hit.
 
adrianuk said:
Haha you nailed it.
I’ve also noticed that the mix between pacing, LP tweaks, and small creative variations buys more time than just rotating cloakers alone. Totally agree on the pattern detection point. That’s the game now.
Click to expand...
Exactly — rotating cloakers helps, but it’s the combination of pacing, creative shifts, and LP adjustments that really stretches campaign life. Avoiding detectable patterns is the real edge now. You're spot on!
 
My experience is that cloaker only helps to survive initially, but when scaling, you need to reduce spending speed, change pages frequently and limit spam signs from LP
 
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