scale

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One approach is to wait until you see consistent performance (like 3–5 profitable sales per day) before bumping the budget. Try increasing gradually (20–30% at a time) to avoid throwing off the algo. If CPA jumps, consider duplicating the campaign with a higher budget instead of editing the original. Always watch metrics closely
 
knuto said:
How do you scale a CBO 1-1-1 campaign? How many sales do you increase the budget from? Sometimes when I increase the budget the CPA goes up and I lose the campaign optimization.
Click to expand...
You can expand in 2 ways:
1. increase the number of campaigns (copy more campaigns + use the ad id that is currently having good results)
2. increase the budget directly on the campaign with good results: increase 30% the first time. increase 200-400% the second time after 1-2 hours if the results are still good
 
knuto said:
How do you scale a CBO 1-1-1 campaign? How many sales do you increase the budget from? Sometimes when I increase the budget the CPA goes up and I lose the campaign optimization.
Click to expand...
I am interested to learn more too
 
A common way to scale a 1is by increasing the budget slowly (20–30% every few days) once you’re consistently getting sales. If CPA spikes, try duplicating the campaign with a higher budget instead of editing the original. That helps keep optimization stable.
 
Only scale when CPA < target CPA is at least 20–30%, ROAS > 2.0 (depending on the industry) and there are at least 50–100 conversions in the last 3–5 days.
 
Wait until you see consistent performance before bumping your budget. Try increasing gradually (20–30% at a time) to avoid throwing off the algo . Consider duplicating the campaign with a higher budget
 
If you have a full budget you can expand your campaign and focus on expanding your target audience by business area and geography If you already have full campaigns then you can expand your budget and to increase the number of customers
 
When CBO 1-1-1 is stable at 3-5 orders/day, I scale by multiplying the camp and gradually increasing the budget by 20-30%. Avoid increasing it all at once because it can easily break the CPA. If the CPA jumps, go back to the old level, wait until it stabilizes, then scale again more slowly.
 
It's hard to tell. Lemme see, about the budget, you shouldn't increase it to real big one instantly, let do it gradually, around 20% to 30%. Besides, you might forget the part where testing new campaigns everyday is an effective way to optimize the ads
 
You should only consider increasing your ad budget when your cost per action (CPA) is 20% to 30% lower than your target, and your return on ad spend (ROAS) is above 2.0 (depending on the campaign). Additionally, you need to make sure you have had at least 50 to 100 conversions in the last 3 to 5 days.If your cost per action (CPA) is increasing suddenly, you should consider duplicating your existing campaign and increasing the budget for the duplicate instead of adjusting the original campaign directly. It is important to keep a close eye on performance metrics.
 
Wait until your ad performance stabilizes before increasing your budget. When increasing your budget, do it gradually, about 20-30% at a time, to avoid negatively affecting the algorithm. You may also consider creating a duplicate campaign with a higher budget instead of directly increasing the budget of your current campaign.
 
With 1-1-1 CBO (1 campaign, 1 ad set, 1 ad), increase your budget when you have 3–5 consistent sales/day for 2–3 consecutive days.
Increase your budget slowly, about 20–30% every 24 hours to avoid breaking Facebook's math calculator.
If CPA increases after scaling, try duplicating the campaign instead of increasing the budget directly or switch to ABO for better control.
 
You can expand your campaign and focus on expanding your target audience. If you already have a full campaign, you can expand your budget.
 
When your campaign is stable and growing, you should gradually increase the budget by 30% so that the campaign is effective and does not increase the sharpness too much. Gradually expand the reach and then you will lead to your campaign attracting more customers.
 
Budget increases target non-optimal users, increasing cost per acquisition (CPA).
Budget increases >25% restart optimization, causing instability.
High frequency (>3) reduces engagement, increasing CPA.
 
I usually increase the budget by 30% or add a new campaign so as not to affect the old campaign.
 
Change your budget in abrupt increments of 10-20% each week. This gives the system time to adjust and optimize.
 
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