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Saw a massive UK company doing this, is it risky/Google slappable?

Discussion in 'White Hat SEO' started by jamie3000, Sep 20, 2016.

  1. jamie3000

    jamie3000 Supreme Member

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    So I was looking at long tails in a highly competitive UK niche. I saw one of the big players had targeted the long tail keyword so I clicked the title in Google expecting to see a nice 1000+ word page....

    All they'd done is set this page to search all their existing content for this long tail and used those results to generate the page content.

    --------------------------------------------------------------------
    | Results on company X for long tail keyword |
    | |
    | 1. related title |
    | snippet of text from previous article for |
    | some page content |
    | |
    | 2. related title a little less |
    | snippet of text from previous article for |
    | some page content |
    | |
    | 3. not very related title |
    | snippet of text from previous article for |
    | some page content |
    |------------------------------------------------------------------|

    Yes that's an ASCII website. The very first on BHW I believe!?

    Anyways, do we think this method will get shat on eventually by Google? Or is it already a know no no?
     
  2. jamie3000

    jamie3000 Supreme Member

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    aw man, BHW fucks up my ASCII website! Anyways you get the idea....
     
  3. davids355

    davids355 Jr. VIP Jr. VIP

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    I dont think there is anything to slap - if google are ranking it then they consider the content ok.
    Just goes to show again the power of page/domain authority and how a page full of crap can rank :)
     
  4. jamie3000

    jamie3000 Supreme Member

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    do you think it would be considered auto-generated content?
     
  5. Ste Fishkin

    Ste Fishkin BANNED BANNED

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    It could just be a very low competition keyword...

    What's the volume for the search term?

    I would have thought that crawling search results would cause more issues than anything else. Are they actually putting these results pages into site maps or has it been crawled from somewhere else?
     
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  6. jamie3000

    jamie3000 Supreme Member

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    Can't see the search volume now (thanks google!) but i'm pretty sure it is very low search volume. It is however in arguably the UK's most lucrative/competitive niche according to PPC costs that is. Can't find their sitemap but i'm pretty sure its been deliberately generated because when I search for terms the URL structure looks nothing like the long tail one. They've probably just ripped out the keywords from the Google suggest API.
     
  7. andrew1978

    andrew1978 Regular Member

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    high domain authority sites have the edge
     
  8. jamie3000

    jamie3000 Supreme Member

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    thanks...what I'm trying to get at is do we think its a safe method for ranking long tails?
     
  9. jamie3000

    jamie3000 Supreme Member

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  10. MoshaD

    MoshaD Newbie

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    Unique, helpful and relevant content is the only way considered safe. Garbage like that will eventually be outranked or slapped.
     
  11. Ste Fishkin

    Ste Fishkin BANNED BANNED

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    LOL you think google give a fuck about their own advice.

    That's cute.

    Send me the domain, I bet I can find the sitemaps :)
     
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  12. pseudonym

    pseudonym Regular Member

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    i think i know what is happening here. it looks like google's very own custom search engine. and you mentioned it ranks for longtail queries.... well, established websites ranking for longtail queries with their google custom search page is very normal

    they will lose this ranking as soon as the query matures and true websites/pages begin to fill the position
     
  13. Jesse Custer

    Jesse Custer Regular Member

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    o.k, so here's my question.

    How can we scrape to find websites ranking for longtail queries with their google custom search page...it must leave a footprint, no?
     
  14. willedcousin

    willedcousin Newbie

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    I think its autogenerated and they may not be targeting it specifically.