Yes - the maximum POSSIBLE CPC will be $9.00. But in reality it won't happen, unless you competition will start bedding $9.00 for those keywords - which won't happen as well, #Rule2 + #Rule3 will help you to find optimal bid DEPENDING on what you competition is bidding and your add performance.I have a problem with Rule#2. I have around 30 keywords running that average $1.50-$3.25 max CPC. However, I have 1 keyword with a max CPC of $9.00. If I set rule to to $9.00 won't all my keywords now have a max CPC of $9.00? Any help would be appreciated. I spend waaay too much on Adwords.