Allark
Regular Member
- Jun 29, 2011
- 393
- 233
I have 2 different products -
Both are promoted on bing ads and both have a clean, scientific landing page that has a hyperlink to the sales page.
Product A has a vsl and around 40% who add to cart buy. Pop up on VSL, but no pop ups on purchase page.
Product B has a long sales letter and around 10% (even less tbh) who add to cart buy. There is no pop up on the sales letter page, but a pop up on the purchase page offering 10% off. (granted, the add to cart % is 2x higher than in product A, but overall sales conversion much lower).
Both are in the health niche, only use desktop traffic and targeting the same countries.
What do you guys think might be the reason for it or is it normal to have such huge differences in sales conversion from product to product?
I can't imagine having the pop-up on the purchase page actually decreasing conversions.
Could it be that adblock is blocking the page due to pop-ups or anything similar?
EDIT: I just started testing both options without pop-ups.
It seems that:
Product A has no pop ups on add to cart page and the conversions are better
Product B has no pop ups on the sales letter page and the conversions are better
Both are promoted on bing ads and both have a clean, scientific landing page that has a hyperlink to the sales page.
Product A has a vsl and around 40% who add to cart buy. Pop up on VSL, but no pop ups on purchase page.
Product B has a long sales letter and around 10% (even less tbh) who add to cart buy. There is no pop up on the sales letter page, but a pop up on the purchase page offering 10% off. (granted, the add to cart % is 2x higher than in product A, but overall sales conversion much lower).
Both are in the health niche, only use desktop traffic and targeting the same countries.
What do you guys think might be the reason for it or is it normal to have such huge differences in sales conversion from product to product?
I can't imagine having the pop-up on the purchase page actually decreasing conversions.
Could it be that adblock is blocking the page due to pop-ups or anything similar?
EDIT: I just started testing both options without pop-ups.
It seems that:
Product A has no pop ups on add to cart page and the conversions are better
Product B has no pop ups on the sales letter page and the conversions are better