Same Product, Different Cities, but Conversion Rates Are Not the Same

Pyxel · Monday at 5:49 AM

Hi guys,
I am running PPC ads for the same product in diffrent cities, but some cities bring sales while others get clicks with almost no conversions. the ads and landing page are the same, so I am not sure what could be causing this. should I change the targeting or check something else first? can anyone give me suggestions how can I deat with this ?

The Filter Guy · Monday at 6:11 AM

Compare the cost per sale in each city before changing the targeting.

AliesLiu · Monday at 6:16 AM

Pyxel said:
Hi guys,
I am running PPC ads for the same product in diffrent cities, but some cities bring sales while others get clicks with almost no conversions. the ads and landing page are the same, so I am not sure what could be causing this. should I change the targeting or check something else first? can anyone give me suggestions how can I deat with this ?

TBH, first I would do a cost-per-sale nd leads-per-city analysis before making any changes to my target.
there might be some cities where the conversion rates are not so gud even with the same marketing content.
also, see whether you are getting click from a particular city where the users don’t engage with your site.

milesov · Monday at 6:44 AM

Pyxel said:
Hi guys,
I am running PPC ads for the same product in diffrent cities, but some cities bring sales while others get clicks with almost no conversions. the ads and landing page are the same, so I am not sure what could be causing this. should I change the targeting or check something else first? can anyone give me suggestions how can I deat with this ?

Honestly, before making any changes, I would analyze the cost-per-sale metrics along with the customer behavior in every city it’s possible that certain cities may produce click but not sales. Is there any two citie where the traffic is poor, or is it just poor overall?

FluxarioAds · Monday at 8:23 AM

I think you should check the landing page speed and user behaviour for each location first. getting clicks is good, but the traffic also needs to convert.

NexivoAds · Monday at 9:34 AM

Maybe some cities are bringing clicks from people who are just browsing. Check which locations bring actual buyers, not just traffic.

thelightgame · Monday at 11:47 AM

Yeah, this happens sometimes. Same product works well in one city but not in another. I would check the traffic and audience first, maybe people in some cities are just more interested in buying it.

ninaandersson · Monday at 12:11 PM

Some cities may have less demand or more competition, so I would review the data before making changes.

Same Product, Different Cities, but Conversion Rates Are Not the Same

Pyxel

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The Filter Guy

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AliesLiu

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milesov

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FluxarioAds

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NexivoAds

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thelightgame

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ninaandersson

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