Same keyword why getting different cpc

BigGSeo

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Hello everyone

I have two different site which is targeting 10+ same keywords. For first site any USA clicks I am getting $5+ cpc where as for second website I am getting $0.20 max cpc for USA clicks.

What might be the reason for low cpc on second website, note that I have also some other high cpc keywords contents on second website, still cpc is only 0.20. I have check adsense and there is no ad limit issue previously.

Thank you.
 
Some potential reasons why your second website may have a lower CPC than the first one could include,Advertisers targeting the same keywords may have different budgets or bidding strategies that result in lower CPCs for some websites. also the content on your second website may be less relevant or valuable to advertisers,the audience on your second website may be less engaged or valuable to advertisers or Your second website may have lower traffic or click-through rates (CTRs), which can impact the overall demand for ads and therefore the CPC. There may be other factors outside of your control, such as changes in market conditions or fluctuations in ad inventory.
 
Yes, it differs according to your ad advertising strategy, budget, and keyword list that you convey in an ad group.
 
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