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same content in article and meta description?

Discussion in 'Black Hat SEO' started by tedchang8592, Oct 22, 2012.

  1. tedchang8592

    tedchang8592 Regular Member

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    My site is ecommerce with hundreds of products.

    the structure of each product page likes below:

    overviews:
    **** is great *** and blah blah

    features:
    ...

    Specifications:
    ....

    every products have unique content but no meta description , I have 2 solutions here:

    1. automated meta descripion: use fixed format like "Buy %product name as low as %price with free shipping"

    2. just use the same content in overviews

    I know write new description is good but I don't have time to do that, so which is better solution and do you have any suggestion? thanks
     
  2. Endire

    Endire Elite Member Premium Member

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    Tedchang8592,

    If you don't have the time to make new descriptions, you can copy and paste something informative from your website copy that is relevant to the product/page. I would strongly suggest writing new descriptions. The meta description is your one marketing opportunity in SERP's to grab a searchers attention and get them to click on a link to your site. By copying and pasting content from the page, you run the risk of leaving out good keywords or simply crafting some compelling sales copy.

    This post from SEOMoz talks about the importance of meta descriptions,

    http://www.seomoz.org/learn-seo/meta-description

    Hope that helps you,

    Shawn
     
  3. Joker7

    Joker7 Regular Member

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    I've done it a few times with no real harm noticed but I always prefer now to reword it for the META
     
  4. seo-world

    seo-world Registered Member

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    Use exactly meta description not help you to get ranking on SERP. In your case, as you said you don't have much time then at least you should use some spinning softwares for meta description its not a correct way but better than copy/paste.
     
  5. GiorgioB

    GiorgioB Supreme Member

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    SEO wise its fine to have identical descriptions and meta-descriptions. However, as one person said, meta description is your chance to stand out in the SERPs. So.. in the future, just make sure overviews are a good call to action sales pitch and describe your product well enough, and then use that in your meta description too.