Same Business, 2 locations, 2 sites

Hey guys, just curious of your opinion on this. I have a client who has a business and they've expanded into a new city (and state) and they've created another site, trying to get ranked for the new key terms.

Now, is that a good option? It's the same business, just a different location. All of the local citations like Yellowpages, Merchant Circle, and Yelp are already filled in with the old one.

I'll be more than glad to clarify anything. I am wondering how I'd go about getting the old one to rank for the new terms or if that's even the best option.

What do you think?

Doesn't make sense to me to create a second site if it's the same business. Seems like 2 sites for the same business runs the risk of rubbing each other out. Client should've just created a directory on the one site for the new location and build it out from there.

Do you need the two sites? Because you could just have the domain that describes the new location (if you have the domain already that represents the location as well, like "alligatorrescueflorida .com") and 301 it to the old site, which could be made more location neutral. It's not uncommon to see businesses have websites where the location/contact us/where to find us page has two different locations.

Of course, that means you'd have to rank the old site to the new keywords as well. But if it has authority already, it will be easier than ranking a new site.

Scratch that, just forget about the other domain as well. Just make the old site more accommodating to the needs of the new location if you catch my drift.

If these are local business
the phone numbers, address etc will be different, in fact everything should be different/

Your better of just having a link to the new site, and building everything else from scratch

Can you verify the location of the old and new business? They are both in different cities is that right?

This is pretty common although some businesses put their locations all on the same site, they just create separate landing pages for the different locations (at least that is how franchises do it).

You can make a totally new site if you wish which wouldn't be much of a problem either, if you think the situation warrants it.