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Salvaging Old Website

Discussion in 'White Hat SEO' started by contrastweb, Jul 30, 2013.

  1. contrastweb

    contrastweb Newbie

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    Hello,

    I'm a 26 year old entrepreneur that has been involved with the web since a young age. I'd like to steal a few minutes of your time to inquire about a question that's been lingering in my head for some time.

    At the age of ~20 I had created the world's first white PS3, which generated a whole new wave of traffic to my publication named ps3center. As the years went by, new opportunities came up, which forced me to shy away my interest from the publication. Although some writers were still creating meaningful content on the website, my interest was pointed towards a new company I had acquired named customcms & offered web development solutions to local businesses.

    Today, I run a small web agency in Montreal, Canada. We're currently rebranding ourselves as Contrast Web, and in return are looking for new methods to gain visibility in the industry. As I've been scouring the web for B2B marketing resources, the notion of inbound marketing keeps on taunting me.

    Since the publication named ps3center is barely being used, and has had since 2008, over:


    • 4.7 million unique visitors
    • 10.3 million page views
    • 4.42% bounce rate average
    • 543,796 backlinks
    • 36,298 indexed links
    I'm starting to think that this domain can be salvaged for something related to my current business.

    I'm thinking of moving ps3center to a new domain which will cover a wider range of topics including gaming, tech & most importantly -- web, ux, ui, design, digital strategy, development, marketing etc. The idea behind this would be to piggy back off ps3center's past success to create a new resource which could act as a great content curating source for my current business. Having a strong foothold in the gaming scene, anything we post on the website gets picked up the web, giving us an opportunity to expand to other subjects with more ease.

    Would you agree that this is a tactic that could lead to some positive traffic for my new Contrast Web brand if the strategy for content creation is done right? Or am I completely off with this? :)

    I look forward to hearing back from all of you.

    Cheers,

    Mike
     
    Last edited: Jul 30, 2013
  2. DebtFreeMe

    DebtFreeMe Regular Member

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    Of course something like that could be leveraged to help your current brand. but as you said " if the strategy for content creation is done right", anything can be done if done right...

    On the face of it, it seems like a good idea, the niches are the same, so the traffic to the old site would be interested in your offering... You won't know until you try, you are the best expert you have right now for what you are doing.

    If your educated guess and your gut is telling you to try, then give it all you've got, otherwise you'll constantly wonder how things could have turned out if only you had tried.

    Good luck,
    DFM
     
  3. UrsuAke

    UrsuAke Power Member

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    If you have an authority site who has been slightly declining due to inactivity the answer is simple:

    - build fresh high quality content.
    - get really involved in social media (FB, G+, Twitter, Youtube, etc.)

    That would be the normal answer, but due to the fact that PS3 will soon be deprecated because of the PS4, I would recommend that you apply the above mentioned strategy with the future plan of redirecting the domain to a more generic gaming oriented website, in a year or so after the PS4 has rolled out. You can also keep this website and use it for nostalgics and people who are still using the PS3.

    And btw, what do you mean you're the first who created a white PS3?! You created a white casing for the PS3 and sold it as an accessory or mod? Or you just made it as a publicity stunt without the intent of distributing it?
     
  4. contrastweb

    contrastweb Newbie

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    Thanks for the positive reply. My first debate lied within the misconception that moving from an all gaming site to a more business focused niche would be harmful, but I understand that any brand can pivot if it needs to.

    In terms of SEO, does backlinking from a source which holds such decent statistics do any good to a domain? For example, I'd like to curate content on the new website & point to Contrast Web's blog for example, or services pages. The fact that those backlinks would come from a decently rooted domain, would they hold more weight?
     
  5. DebtFreeMe

    DebtFreeMe Regular Member

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    Of course it would allow more link juice to flow... More authority is always better...
     
    • Thanks Thanks x 1
  6. contrastweb

    contrastweb Newbie

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    Thanks for the reply. I really want to push business, web, ui, ux, marketing topics on the new publication to promote my agency's services. I think it could marry well with some of my offerings and bring added credibility to our work (we work on high-end products for clients).

    As for the white PS3, yeah I was the guy that made the official world's first white ps3 back in 2006. Google "Dreaming of a white ps3 christmas" Engadget. I followed with a Maserati red one which went up to 12k on ebay, and a silver one -- even though the red 12k offer ended up falling through ;) It was quite a good publicity stunt to gain some traction for my ps3center website back in the day. I was able to eventually purchase the domain customcms & start working on a new company called Couch Gamers. Wild ride these last years...
     
    Last edited: Jul 30, 2013