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Sales Letter

Discussion in 'Offline Marketing' started by turbohacker, Dec 10, 2011.

  1. turbohacker

    turbohacker Regular Member

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    Okay, I've reached #1 in google outranking google places and I have 3 ad spaces available. I need to contact businesses in that area and sell these ad spaces. The only problem is that sales are not my strong point.

    Here is my thread with my success story so you can better understand what I'm trying to achieve with this sales letter.

    http://www.blackhatworld.com/blackh...5-my-success-story-beating-google-places.html

    Here is an idea I have:

    Dear Company Name

    My Name is "My Name" and I'm the marketing manager of a company called "my company name". We're an internet marketing company that specialise in Search Engine Optimisation, Search Engine Marketing and google ranking services.

    I'm contacting you today with a proposal that I believe will benefit you greatly. Our company is the owner of www.website.com and we're currently ranking 1st for the keyword "keyword here". We are currently recieving 30 hits per day, that 30 visitors that are not finding your website or services. We have ad space available for rent and we are offering these ad spaces to all businesses that provide this service in your area.

    If you are interested in our offer please contact us on "Landline Number" or you can contact me directly on "Mobile Number". You can also send me an email on "email address".

    Regards

    My Name

    What do people think? Any sales experts want to give me some insight?

    Thanks
     
  2. jerdude

    jerdude Jr. VIP Jr. VIP Premium Member

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    I usually do a mockup image of their site listing on my site. It takes some time but it increases conversions like crazy. Show images of stats and all too.

    Also don't hesitate to mention their competition. :)
     
  3. OutsideGroove

    OutsideGroove Junior Member

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    Mention you have just 3 ad spaces and you expect them to be filled quickly. Tell them the price but also inform them that the offer is only good for xxx amount of days/time.

    That way they get a sense of urgency.
     
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  4. turbohacker

    turbohacker Regular Member

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    I like the urgency idea :) Thanks

    How is my sales letter? sounding good?
     
  5. OutsideGroove

    OutsideGroove Junior Member

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    Yeah overall the letter is good. It does sound a bit like a template but that is not always bad.

    One thing, I have also heard that the first paragraph is the most important so maybe research what intros work good and why. I think when you introduce yourself first you lose some momentum on the sale. Introduce the service first somehow, then tell em who you are. Just something I read once, not sure if it works. If I get time I will try and find where I read it.
     
  6. ivo1017

    ivo1017 Regular Member

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    Try with open question. Example: Dear Company Name,

    Do you know more of 90 in internet companies fail, because they don`t see 1st page of Google.
    Second example: Dear Company Name,
    Do you wont more clients, sales and profit? "Yes" of course. I am ...... and in last 2 years i sky traffic for few of my clients.

    p.p. Sorry for my bad English, i am not native. And also may attach testimonials or put link to reviews from your buyers/clients. And make catch title. Most of them don`t open your email if you can grab they attention. I know what i wrote. I have my products who sell very well, and create 10-12 sales letters before get good results. :)
     
  7. Dannn

    Dannn Newbie

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    Definitely incorporate FUD into your sales letter (fear, uncertainty, doubt) to get them to bite.

    However, are you entirely ruling out cold-walkins and calling them? Atleast that way you would be getting a direct response from a decision maker as opposed to having a majority of them throw it away. It's free to call and adds a personal touch.

    Any smart business owner would realize they need your service, but with direct mailing they may never know what you had to offer (what if the secretary throws it away?).
     
  8. cornkernel

    cornkernel Regular Member

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    i also think you should go more into detail about the benefits and advantages of them signing up. you have said that it'll benefit them greatly, so explain that a bit more. especially since some business owners might not know much about the internet.

    good luck.
     
  9. 7878

    7878 Executive VIP Premium Member

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    There's a few mistakes in your letter - small things but nonetheless important details. For example, when we break down numbers in sales it's because we want them to be perceived as small. When you're going for the opposite effect you go with the largest number you can present within reason. In this case you wouldn't say "30 hits per day", you would say "900 potential customers every month that come directly to our website looking for exactly what you offer". See the difference? :)
     
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  10. Neo240

    Neo240 Power Member

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    The man has spoken. Check his thread in money making section. They are stickied. I am newbie,but his letters were really good. Too bad he doesn't offer a sales letter creation service. :(
     
  11. turbohacker

    turbohacker Regular Member

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    Thanks for the input guys.

    @7878

    Okay thanks for the clarification. I'll write up a sales letter and pm it to you, would you mind taking a look at it and giving me any further advice?
     
  12. 7878

    7878 Executive VIP Premium Member

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    You'll get more advice letting the rest of these guys help you too, that's what the forum is for. Just post here, no need to PM. :)
     
  13. carlito

    carlito BANNED BANNED

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    7878 has so many great advice I think he's not a human being :D
     
  14. salhammers

    salhammers Junior Member

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    You should try Robert Collier's Letters. It's available in downloads in a Copywriting zip.

    Basically the first paragraph, (no, actually the first line) should grab instant attention.

    Dear Sir,

    In the next 30 seconds I will show you how you can beat "competitor #1", and "competitor #2" in the race for more business . . . and more profit!

    Name dropping is so powerful and yet personal. In seconds your reader will instantly identify with you.
     
  15. JohnDoe1337

    JohnDoe1337 Registered Member

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    I have a few questions:

    1. What do you think is the best option: selling ad space or renting the website as a whole to a client for a larger price?

    2. If you picked the second choice, won't your #1 ranking disappear if you replace the current website content with the website the client made?

    3. Would it be best to send a real letter or an email? (email is much easier, but regarded as spam?)
     
  16. natorob

    natorob Junior Member

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    Anotherr idea... mention that you are also talking to ABC Company, DEF Company, and XYZ Company; and whoever gets it first wins. Pull their competitiors right off of Google; these guys will know who you are talking about. Specificity and time sensitive...
    Works
     
  17. artur6000

    artur6000 BANNED BANNED

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    Use numbers, Scaresity and describe to them their revenue.
    Every business wants to know what is the cost (tell them at the metting or over the phone call) and their profit.. 7878 told you great advice with "900 customers per month"
    My personal three personal advices which always close my sales are.

    1. Do a demo site in a diffrent page of the site with finished site and their ad to see it.

    2. When you talk on the phone ask them how much $$ their average customers brings. and have your monthly google searches with calculator at your dest to do a qieck math on the phone what kind of monthly profit they are looking at.

    3. Try to be as casual as possible.. Don't try to sell them. Don't say it directly that you have other ppl for their position but say they you already sold your ad space and you have only one left so they need to make a quick decision. I know it's a very know psychological trick but it works. (like in that movie "Boiler Room")

    Hope you make a sale :)

    This just in:
    I just closed a seo service client on skype just 15 minutes ago :)
     
  18. turbohacker

    turbohacker Regular Member

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    Again thanks for the input guys. Not had chance to write the sales letter yet but I will keep you guys posted and let you know how things develope :)

    Regards
     
  19. blackhatchampion

    blackhatchampion Senior Member

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    Any have sample sales letter. or can i purchase If aval here.