Hello everybody, My name is snaar, and I'm a localholic....errr sorry wrong thread... So I am at the point where my business is all set up, and it's time start shaking hands and kissing babies. My focus is on digital asset creation, strategy and marketing. Unfortunately I'm a developer. Even worse...i've boo'ed at sales my whole life. I like writing, but I have always sneered at the manipulative, seedy, undertakings of the sales department. But there comes a time in life when you gotta say 'Oh well, if you can't live without them, might as well join them'....or something like that. In short I guess it's time to f#$k liking it and just lump it and join the team. But now, of course, I am finding that writing compelling sales pitches isn't something thats just leaping from my finger tips. So over the next little while I thought I would post my efforts and see what you guys think. I wish I had been able to find some sort of template about a week ago. I spent too much time looking. Enough that I remembered someone here saying...'stop looking and start doing' So I started to start doing...then the angst hit. First contact with a client is soooooo important. And I spent so much time researching and qualifying prospects (do i sound like a sales guy yet???) that the thought of throwing crappy copy at them almost made me cry. It's so disheartening to think that all the research, and effort, and time, and stuff you put into finding decent prospects could all go out the window because of a poorly written sales letter. And most client acquisition strategies (i must be a sales guy now...at least I'm starting to feel like one) for offliners require a fair bit of volume to gain any traction. That means one crappy sales letter could ruin lots and lots of prospecting research. Also to gain any significant statistical insight you need a decent sample size ( >100 ), after which you would tweak and then try again on another sample of 100. This could take years to suss out a winner. So I plan on using the letter below to pitch SEO services to local businesses. Any one else is welcomed to do the same, i only ask you post the results and any tweaks you made. If no one does this but me, I hope at the very least someone can find my results useful, or is at least amused by my efforts. And I know someone out there is going to say 'but won't we all send the same letter to the same client?' Probably...chances are that is going to happen, and we can all have a good laugh when the owner hires us all because the letter is so persuasive. For this letter you will need a keyword traffic report. I am planning on taking screen shots of the Google Keyword Tool results and manually highlighting the significant results. I forget the name of the method that I got this from, it involved Google places, clipping local newspaper ads and putting together a package. It sounded good. So...here is the sales letter.