Sales Copywriting Tips & Techniques

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Copywriting is the art of persuasion. But it must be preformed in the proper setting. The beauty is if you are 'talking' to the right crowd it's really very easy. For example, if you are selling Justin Bieber poster at a sweet 16 party it's easy. Take the same sales pitch to the local VFW and you're probably going to strike out. The art is in the copy... The science is finding the right audience.
 
Redmancometh said:
If you really think the second one sounds better you need some marketing classes. Any consumer that isn't in the bottom 5th of the bottom 5th of America would see that as a scam. That title screams "bad product" or "scam" so loudly I can hear it all the way in Texas. Further, the "[insert role] exposes revolutionary [bunch of BS]" campaigning is being utilized by known scam or borderline scam sites.

If I had to guess what was behind that link it would be something like this: a company that sells some kind of BS superfood supplement. Probably acai berry. You order a "free trial" from them, and even if you cancel they charge your card for something ridiculous like 3 or 6 months. That exact scam with other products, using the exact same formatting is literally ubiquitous. "Mom discovers amazing teeth whitening secret" "stupid fat guy makes $2500 a month for sitting on a beanbag chair and watching porn."

Maybe I'm the only one who pick up on those flags I don't know. I have friends that are aggressively ignorant of all things internet however, and even they know those ads are BS. You are confusing hype with sensationalism, and it's a very important distinction in marketing.
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It is quite clear to anyone with a modicum of education that you lack the cognitive perspicacity necessary to succeed in this area.

You are right in that you, I, and other IM'ers recognize certain hyped phraseology are products that under-deliver; however, reread what you stated in bold. The fact is, unlike yourself and others on this board, most people are not inundated in the world of Internet Marketing (ie. your friends) and guess what? The marketing that you ridicule, is not aimed at YOU; it is aimed at the general mass public who is uninformed and enticed by many of these pitches (that's why you see so many of them..hint..hint..they convert).

Are you so recalcitrant that you aren't even cognizant of the mindset of the average consumer?
 
Also for those that have messaged me, I am unable to reply to private messages due to my post count. You may private message me with an email address that I can contact you with if you'd like.
 
Copywriting is many things. Most of all it's salesman ship in print.

The art of getting someone to give you money through the written word.
 
I would say copywriting is indeed very important in every business. Cool! Nice post mate!
 
Another good point is, use language your target audience can relate to. This is extremely important! The art of communication is being understood. Avoid using uncommon large words when possible. If it's not simple and easy to read, you will lose people. More often than not, people don't have time to play detective with your copy.
 
verial said:
Good post, but I couldn't disagree more.

Copywriting is a science, not an art.

What works works because of psychological principles that have been proved through research.

Why do most copywriters fail? Because they neglect this fact.
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Lol..I love this reply!
 
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To be copywriter you need skills & techniques. That is easy part. You can learn it. But to be top copywriter you must have a talent. This is gift from God.
 
verial said:
Good post, but I couldn't disagree more.

Copywriting is a science, not an art.

What works works because of psychological principles that have been proved through research.

Why do most copywriters fail? Because they neglect this fact.
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Wow I love this and completely agree.

I'm just starting to getting into copywriting, where should I start?
 
I think there is a lot to be said for the use of psychology in writing good sales copy. I definitely think there is increasingly a move away from the "UNBELIEVABLE! The Weight Loss Secret That Doctors Would Literally Sooner Kill You Than Allow To Become Common Knowledge!" style of writing, because people are becoming more wise to scams and overselling. It is about writing to an audience, and I find there's good mileage in taking them into a confidence. For example: "Yes, you've probably read 1,001 pages like this, but I'll tell you why this is a different thing...". Credit your audience with a modicum of intelligence while allowing for those who don't have it.
 
according to me...the copy writing and technique is skills...because it will make the paraphrase of getting the main idea of the writing. getting the best writing you have to understand it more. nice post and agree with it.
 
Awesome. Im looking to start doing my own copy writting rather than outsourcing.
 
I understand what you are saying, but I thought the second one is a bit too OTT? There has to be a delicate balance between getting the information out and doing it with some flair. At least for the company to have some integrity, so they aren't just trying to force themselves down your throat (and if they are, it shouldn't look like they are trying to). Or is this a mistaken, outdated look? I think honesty, but with the right information on marketing can still work efficiently and well (even if it takes slightly longer, the fan base build up can be more loyal?)
 
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