safest anchor text ratio for a new site

I just start work on a new website I am little bit confused

What’s the safest anchor text ratio for a new site?

For a new site, the safest approach is to stick to a 90% ratio of branded, naked URLs, and generic anchors like "click here." Avoid using exact-match keywords early on, as a natural-looking profile is your best defense against over-optimization penalties.

I usually keep it very natural at the start.
mostly branded and generic anchors, with very few exact keywords. from my experience, keeping exact match low like 5-10% feels safer for new sites.

For a new site, i always focus on keeping things natural and gradual. Using a mix of branded, generic, and exact-match anchors, but don’t overdo any single type. The key is consistency and letting your site grow organically—slow and steady.

for homepages, branded anchors should make the bulk of your anchor texts (I'd say 60-70% of the total anchors), but not just exact branded anchors, also mix partially branded in there too... And also naked URL anchors I've heard that work well for homepages too, so you might want to use these too...

for inner pages, get a mix of everything except for branded anchors. That is, generic anchors, naked URL, exact anchors, partial anchors... The ratio will obviously differ from one case to another (niche, sites, keywords, number of total anchors, etc), but you want to aim for maximum 10% exact match anchors of all total anchors that are pointing to that page (not site, but page, keep this in mind!)

The exact anchors are the most sensitive ones and can trigger penalties the fastest, which is why it's not recommended to use more than 10% exact match anchors, but ideally not more than 5% (keep them around 2-5% and you should be OK in most cases)

I would avoid chasing a universal anchor ratio because a natural profile depends on the niche, the kind of coverage you earn, and the age of the site. For something new, branded anchors, plain URLs, and normal descriptive phrases usually make the most sense. Exact-match wording can appear occasionally when it genuinely fits the sentence, but forcing it repeatedly creates a pattern that looks engineered. The useful test is, uh, to read the linking paragraph without thinking about SEO: does that anchor sound like the wording an editor or customer would naturally choose? If yes, it is probably safer than a spreadsheet-driven percentage.