Running my first Facebook campaign can't pick pay per click

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tigerclaw123

Newbie

Apr 14, 2019

10

0

• Apr 14, 2019

• #1

Running my first Facebook campaign can't pick pay per click only see impressive. How much money do I need to run until I can pick pay per click aka ppc. Ideas?

 

X-R0

Senior Member

May 7, 2017

948

271

• Apr 15, 2019

• #2

You don’t need to wait. It depends what objective you choose. Usually, you just go into your Ad-Set and under delivery (what is Facebook charging me for) you can choose between impressions, link clicks (ppc) or Landing Page views (for LP views you need a Facebook Pixel)

 

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tigerclaw123

Newbie

Apr 14, 2019

10

0

• Apr 15, 2019
• Thread Starter Thread Starter

• #3

I don't see how to change impressive to cpc anywhere.

 

X-R0

Senior Member

May 7, 2017

948

271

• Apr 15, 2019

• #4

Which objective? If it’s Message it’s normal, because fb will charge you if someone opens the messenger as this is considered as an impression

 

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tigerclaw123

Newbie

Apr 14, 2019

10

0

• Apr 22, 2019
• Thread Starter Thread Starter

• #5

thanks for clearing that up