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- Mar 12, 2016
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In theory turning comments off sounds smart. Stops people from saying "scam" or "lol this is fake"
So we tested this and turned off comments on a few of our previous campaigns.
We ran identical campaigns, exactly the same offer. The only difference is one campaign allowed comments (auto-hidden some keywords of course as always), and the other had comments turned off completely
At first the ads with the comments turned off performed better. The CTR was up but the CPC dropped slightly. We figured less comments meant the user focused more on the creative and headline without getting distracted by the comments which is logical
After 2-3 days those campaigns started going down faster. Not every time of course but more often than the ones were we left the comments on and just manually cleaned them every few hours. In one case a 'no-comment ' ad account was restricted in under 36 hours even if we used a super clean front and followed our usual warmup routine. Now obviously it's hard to say that disabling comments is why it flagged faster but its still interesting.
When comments are enabled even if they’re limited there’s still engagement flow. Likes, replies , maybe some emoji spam etc, but it signals real user interaction. That helps the ad blend in in a way.
No comments, no replies, no signals means the ad looks robotic and we think that lack of engagement might flag it for secondary review by the meta's AI detection system
Some people even report it purely because comments are off because for them it seems weird.
when comments are allowed, we can maniplate the social proof. For example using aged profiles to seed normal comments, like, etc
We also tested turning comments off after launch, like after the first 6 8 hours. And tbh that seems to be a better compromise. Because you get early engagement to build trust and then lock it down before people start leaving comments like this is fake etc. But it's still not the best solution.
Right now we think leaving comments on is better but they should be controlled. Ban the usual scam keywords and use aged profiles to leave a few comments etc, you can even buy them on SMM Panels
Disabling them entirely might work better in very short burn campaigns where you just need to hit CTR goals and bounce but if youre trying to run a cloaked ad in the long term, turning comments off will make things worse.
Curious if anyone else here has been testing this lately?
Would be cool to compare with you guys.
So we tested this and turned off comments on a few of our previous campaigns.
We ran identical campaigns, exactly the same offer. The only difference is one campaign allowed comments (auto-hidden some keywords of course as always), and the other had comments turned off completely
At first the ads with the comments turned off performed better. The CTR was up but the CPC dropped slightly. We figured less comments meant the user focused more on the creative and headline without getting distracted by the comments which is logical
After 2-3 days those campaigns started going down faster. Not every time of course but more often than the ones were we left the comments on and just manually cleaned them every few hours. In one case a 'no-comment ' ad account was restricted in under 36 hours even if we used a super clean front and followed our usual warmup routine. Now obviously it's hard to say that disabling comments is why it flagged faster but its still interesting.
When comments are enabled even if they’re limited there’s still engagement flow. Likes, replies , maybe some emoji spam etc, but it signals real user interaction. That helps the ad blend in in a way.
No comments, no replies, no signals means the ad looks robotic and we think that lack of engagement might flag it for secondary review by the meta's AI detection system
Some people even report it purely because comments are off because for them it seems weird.
when comments are allowed, we can maniplate the social proof. For example using aged profiles to seed normal comments, like, etc
We also tested turning comments off after launch, like after the first 6 8 hours. And tbh that seems to be a better compromise. Because you get early engagement to build trust and then lock it down before people start leaving comments like this is fake etc. But it's still not the best solution.
Right now we think leaving comments on is better but they should be controlled. Ban the usual scam keywords and use aged profiles to leave a few comments etc, you can even buy them on SMM Panels
Disabling them entirely might work better in very short burn campaigns where you just need to hit CTR goals and bounce but if youre trying to run a cloaked ad in the long term, turning comments off will make things worse.
Curious if anyone else here has been testing this lately?
Would be cool to compare with you guys.
