1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Running a 'refer a friend' competition

Discussion in 'Blogging' started by nobodyelsein, Sep 20, 2015.

  1. nobodyelsein

    nobodyelsein Regular Member

    Joined:
    Mar 24, 2014
    Messages:
    370
    Likes Received:
    105
    Occupation:
    Dunce
    Location:
    This corporeal plane
    I want to give my email list a shot in the arm by running a referral competition.

    The idea is that I'll send an email to my list and ask them to refer X number of friends by filling in their mate's email addresses on a form on my site. Everyone they refer then gets an email inviting them to subscribe to my list. I'll then choose someone at random to win a prize.

    I've had a look are ounce and haven't found any plugins for running this sort of referral system. Am I overthinking it?

    i use Aweber for managing my list.
     
  2. nersande

    nersande Registered Member

    Joined:
    Jun 9, 2014
    Messages:
    73
    Likes Received:
    8
    Occupation:
    I blog for a living.
    Location:
    Germany
    You might run into legal problems in your country, depending on you phrase it.

    It also depends where you send them, I would choose to put up a webpage to link them to and then use a tool like rafflecopter to help you with the collecting.
     
  3. blogzandstuff

    blogzandstuff Elite Member

    Joined:
    Jan 1, 2015
    Messages:
    5,166
    Likes Received:
    2,386
    Occupation:
    blog creator
    Location:
    UK
    As nersande has said you may need to check the legal aspect of it. Getting people to add other peoples names how do you check for consent? what's to stop me for example adding random names, or even fake names from a name generator. Also you have to check to see if you need a license if you are running any type of raffle or competition, in the Uk it's illegal to do so without alicense which can cost upto £20,000. I looked into it for a small charity, which decided not to go there. Depends on country and what you are offering. Also what about data protection?
     
  4. nersande

    nersande Registered Member

    Joined:
    Jun 9, 2014
    Messages:
    73
    Likes Received:
    8
    Occupation:
    I blog for a living.
    Location:
    Germany
    To get around these kind of things rather direct your mailing list to do something different for you like "do me a favor and tweet about it, recommend it on your facebook page, share this image on pinterest ..." Tools like thunderclap can be an option, though spread out links over time from a variety of sources have better chances. this is normal marketing. not "tell everybody about me!!!!" but rather "let me show you something which will make you look good when you share it"

    This is also a good indicator of how well your product / offer is perceived. As long as people will go "and why should I do that" you do not have an interactive email list.
     
  5. nobodyelsein

    nobodyelsein Regular Member

    Joined:
    Mar 24, 2014
    Messages:
    370
    Likes Received:
    105
    Occupation:
    Dunce
    Location:
    This corporeal plane
    Thanks. Yeah I am in the UK, I run very low value competitions to encourage subscribers but I guess that's coming from a slightly different angle.

    If I were to run a referrer competition anyone who was referred would be required to opt in, I wouldn't dream of just adding someone to any of my lists.

    I hadnt thought of the Facebook angle. I'll have a look at thunderclap too.

    Ta!
     
  6. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

    Joined:
    Aug 31, 2013
    Messages:
    6,576
    Likes Received:
    11,722
    Gender:
    Male
    Occupation:
    Private Investigator
    Location:
    Riverside, California
    Home Page:
    While the Can-Spam Act of North America and Europe doesn't specifically say it, I believe only the recipient (not his "mate") can legally opt-in to a mailing list.
    http://www.lawdonut.co.uk/law/sales...tising/your-email-marketing-and-anti-spam-law
    http://www.lsoft.com/resources/optinlaws.asp

    How about instead of having their friends opt-in for them, you run the contest by having the people tell their friends that they should sign up for your e-mail list?

    You can also read Taktical's thread about referrals and download legal documents pertaining to referral marketing on the same thread.
     
  7. bretonel

    bretonel Junior Member

    Joined:
    Jun 27, 2015
    Messages:
    125
    Likes Received:
    15
    Occupation:
    programmer
    Location:
    the inter nets
    Home Page:
    Hei! Try RaffleCopter :) It's simple to use and very helpful for this type of gamification.
     
  8. blackbeans

    blackbeans Jr. VIP Jr. VIP

    Joined:
    Nov 29, 2008
    Messages:
    1,364
    Likes Received:
    239
    Occupation:
    Your Secret Weapon
    Home Page:
    Tracking could be a problem.

    I'd do a promo instead where people promote your site using CUSTOM PROMO CODE. This way, they drive traffic to your site while you're able to track who referred who.
     
  9. jerrymc

    jerrymc Regular Member

    Joined:
    May 7, 2014
    Messages:
    465
    Likes Received:
    69
    Location:
    Earth
    This is a good idea, but the problem is the people that will be referred is unaware that their friend included their email addresses on your list. So, without their consent I think those people who are referred wouldn't like that. Quality wise, I think it's not good. If you really want to give your email list a lift, you can continue the idea, but with a different approach.

    Just like the other foe here says, use rafflecopter instead or run Facebook ads promoting that idea.
     
  10. LEADCODE

    LEADCODE Registered Member

    Joined:
    Aug 4, 2015
    Messages:
    64
    Likes Received:
    8
    Location:
    http://leadcode.io
    Home Page:
    As others have said ... Rafflecopter is probably the best solution in this case.
     
  11. nobodyelsein

    nobodyelsein Regular Member

    Joined:
    Mar 24, 2014
    Messages:
    370
    Likes Received:
    105
    Occupation:
    Dunce
    Location:
    This corporeal plane
    Aye, I'll have a look at rafflecopter again. I was hoping to find a way of subscribers telling their friends to sign up, rather than signing up their friends.

    I have just though of a stupidly simple way of doing this. I could just send my subscribers an email and ask them to forward said email to their friends. Tracking is still going to be tricky though.
     
  12. blackheader

    blackheader Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 3, 2010
    Messages:
    282
    Likes Received:
    288
    Could all this legal trouble be avoided if the person in question does send the email by themselves? Then you would only have to create a form by means of which your members can send their friends an email.
     
  13. nobodyelsein

    nobodyelsein Regular Member

    Joined:
    Mar 24, 2014
    Messages:
    370
    Likes Received:
    105
    Occupation:
    Dunce
    Location:
    This corporeal plane
    Ive just looked at the rafflecopter refer a friend option and it does just as you suggest. Not sure I need to pay rafflecopter $89.95 a month to do that. I just need to get my head around referral codes in aweber (if they exist!) so I can track who is sending an email to their friends to encourage them to sign up. I think I've seen a guide to aweber referral codes somewhere, I'll post it back in this read if I find it so future readers can benefit.

    Hell, if it works really well I'll write a tutorial :)
     
  14. Seven4

    Seven4 Power Member

    Joined:
    Nov 28, 2013
    Messages:
    684
    Likes Received:
    92
    It's already been said but Rafflecopter is probably your best bet to do this. Works like a charm and very easy to setup.
     
  15. nobodyelsein

    nobodyelsein Regular Member

    Joined:
    Mar 24, 2014
    Messages:
    370
    Likes Received:
    105
    Occupation:
    Dunce
    Location:
    This corporeal plane
    I've decided to massively simplify this. I'll create a signup page on my site then send an email to my subscribers asking them to forward an email containing the link to the new signup page. After a set amount of time I'll randomly choose a winner from the sign ups that came via the new page.

    I'll then simply ask the winner who referred them.

    Simples.
     
  16. blogzandstuff

    blogzandstuff Elite Member

    Joined:
    Jan 1, 2015
    Messages:
    5,166
    Likes Received:
    2,386
    Occupation:
    blog creator
    Location:
    UK
    • Thanks Thanks x 1