1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Rotate Offer

Discussion in 'Pay Per View' started by blackitnow, Oct 7, 2009.

  1. blackitnow

    blackitnow Newbie

    Joined:
    Apr 3, 2009
    Messages:
    11
    Likes Received:
    4
    Hi All

    I am very new to PPV, just managed to signup couple of days before.

    i always heard people mention to do rotate offer to split test.

    My question are
    1) What is the script that we can do rotate offer?
    2) Do you select the same product type with same payout? or it can be anything else other unrelated offers?

    Thanks
     
  2. gadfly

    gadfly Newbie

    Joined:
    Oct 15, 2009
    Messages:
    4
    Likes Received:
    0
    Occupation:
    Account manager
    Location:
    Montreal
    Hi blackitnow!
    1) It could be simple php script for traffic separation (I can post here code which divide the traffic into N equal parts).
    2) The only parameter you should track is eCPM (Effective Cost Per Mille).
    For example you have 2 campaigns: 1st $25 cpa and 2nd $35 cpa. You have send 15k to first and 30k to second. From each campaign you get 2 sales ($50 from first campaign and $70 from second). It's too hard to define which one is more profitable without eCPM.
    Let's calculate it:
    1st campaign -- 50/15000*1000 = 3.33
    2nd campaign -- 70/30000*1000 = 2.33

    So the first one is converting better, but the payout is smaller :)