I did, built many facebook fan pages , lindedins, youtube etc etc etc etc for my clients, added lot of content specially to FB pages, nice pictures with the name of the search key (for instance "company scam" and used a smile face) , gamed google suggestions, build myspace, blogspots and whatever you can think of... and then build links. TONS of good links.
By ORM using ROR, do you mean posting something positive on ROR?
If so, no, because...
1. I'll violate sites' TOS all day long, but I won't do "illegal", and posting a fake review is illegal -- will get you and your client in trouble with the FTC.
2. I don't care how positive the review is, just the name of the site -- Ripoff Report -- is negative. No one *really* posts positive reviews there.
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