Root domain or subdomain as default domain?

crivey

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I'd like to launch my first website and I don't know whether to set www.domain.com or domain.com as the default domain name. Is there any advantage or disadvantage to using one or the other.

One more question: If I go for www.domain.com as my default domain, should I avoid using domain.com when building links or does it not matter? I wonder, because sometimes people use www. when referring to domains and sometimes not, as if it's irrelevant what the default domain is.
 
I'd like to launch my first website and I don't know whether to set http://www.domain.com or domain.com as the default domain name. Is there any advantage or disadvantage to using one or the other.

One more question: If I go for http://www.domain.com as my default domain, should I avoid using domain.com when building links or does it not matter? I wonder, because sometimes people use www. when referring to domains and sometimes not, as if it's irrelevant what the default domain is.

You can go with www or without, it is does not matter in seo. The only thing is matter is your sites content and backlinks.
 
www version of a domain is called its canonical version. It used to be a problem earlier back in 2002 when search engines including google captured two versions of an URL. Since then things have changed in last 2 decades. Now it does not matter. But just to keep things uniform redirect the non-www version to www version for all URLs through a redirect rule in your site's htaccess files. That will be enough.
 
It doesn't matter for SEO, as long as you only use one vesrsion (to avoid duplicate content you should redirect non www to www or vice versa with 301 redirects).

However, some people suggest using www for non-SEO purposes: https://www.yes-www.org/why-use-www/
 
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