I'm continuing the calculations of utterlyadrift25 from Takticals thread on page 15 (can't post links yet) Attached to this post is an Excel Speadsheet that automates the calculations from the post above. Unfortunately I'm not that experienced with making excel documents look all pretty and neat. The blue cells are input fields while the red cells are the outputs. This can be used to help convince potential offline clients of the benifits in conducting a proper SEO campaign even when PPC can produce faster results. If anyone has any recommendations for this spreadsheet or finds an error with the calculations please let me know.