One think that is a lesser known tip is utilizing Google Rich snippets on your site.
First, read through the Microformat Documentation at microformats org,
then, google 'google rich snippets'
Here's some example code for a hReview:
That shows up with on Google with bright orange stars, obviously increasing CTR
First, read through the Microformat Documentation at microformats org,
then, google 'google rich snippets'
Here's some example code for a hReview:
Code:
<div class="hreview">
<span><span class="rating">5</span> out of 5 stars</span>
<h4 class="summary">Crepes on Cole is awesome</h4>
<span class="reviewer vcard">Reviewer: <span class="fn">Tantek</span> -
<abbr class="dtreviewed" title="20050418T2300-0700">April 18, 2005</abbr></span>
<div class="description item vcard"><p>
<span class="fn org">Crepes on Cole</span> is one of the best little
creperies in <span class="adr"><span class="locality">San Francisco</span></span>.
Excellent food and service. Plenty of tables in a variety of sizes
for parties large and small. Window seating makes for excellent
people watching to/from the N-Judah which stops right outside.
I've had many fun social gatherings here, as well as gotten
plenty of work done thanks to neighborhood WiFi.
</p></div>
<p>Visit date: <span>April 2005</span></p>
<p>Food eaten: <span>Florentine crepe</span></p>
</div>That shows up with on Google with bright orange stars, obviously increasing CTR
